Rhetorical Devices in English Advertisements

In order to achieve persuasive and convincing effects,rhetorical devices are frequently applied in English advertisements.The paper classifies rhetorical devices into four basic categories: phonetic devices,lexical devices,syntactic devices and figures of speech,and discusses in individual cases the effects of the most commonly used rhetorical devices in English ads.     

Collar of Lady＇s Wear in Qing Dynasty

The research is started with a query that whether the width of collar in Qing Dynasty is too small. The paper bases on the statistics which come from the collection of the Costume Museum of Denghua University. compares the results with the national standard specification, then analyzes the structure and shape of collars in Qing Dynasty, and tells the relationship between collar and the garment. Furthermore, the paper discusses the function of lady＇s collar in Qing Dynasty and gives a suggestion that collar being an indicator to distinguish women＇s wear from children＇s wear.     

Some Properties of Fractals Generated by Linear Cellular Automata

Fractals and cellular automata are both significant areas of research in nonlinear analysis. This paper studies a class of fractals generated by cellular automata. The patterns produced by cellular automata give a special sequence of sets in Euclidean space. The corresponding limit set is shown to be a fractal and the dimension is independent of the choice of the finite initial seed. As opposed to previous works, the fractals here do not depend on the time parameter.     

Archaeological discovery and research on the remains of the paleoflood of the Yuxi site

The research of the paleoflood remains from archaeological sites is one of the most important jobs in the environmental archaeology.Based on the traditional archaeological methods and the archaeological finds from the Yuxi site,Fengdu County of Chongqing,the paper analyzes the difference between the cultural layers and the possible paleoflood layers from various angles,such as contents,shapes of gravels,pottery,etc.,identifies the possible paleoflood deposit layers,i.e.the paleoflood remains of the Yangtze River,and discusses the periodicity of the floods.     

MOTION PATTERN OF FIBRE IN ELECTRIC FIELD

This is a paper of analysis and research dealing with the dynamic process and pattern offibre in an electrostatic field. The paper first discusses the distribution of the electric field in spaceand describes in detail the various manners of electrification of fibres and the changing patternbefore and after their entrance into the field. It then introduces the gravity of the fibre and theforce of the airflow transporting the fibre, and finally, a group of motion equations from thefibre are derived. Replacing the parameters in the equations with the experimental data, the nu-merical solutions can be obtained and the motion loci in different environments will be drawn bythe computer. The loci conform basically with the results obtained by stroboflash photography.     

Study of Chunks Input Approach

This paper is to describe and investigate Chunks (Lexical Phrases) Input Approach in vocabulary learning strategies by means of achievement tests, questionnaire surveys and interviews. The study is to reveal how different learners combine different vocabulary learning strategies in their learning process. With the data collected, the author of this paper discusses and summarizes learners' individual differences in selecting vocabulary learning strategies with the hope of giving new insights into English teaching and learning.     

Patterns of Thematic Progression

This paper discusses about how to use the theory of thematic progression in translation. Some linguists have talked about thematic progression in their works, but most of them are related to stylistics. This paper will pay much attention to the relationship between the patterns of thematic progression and the translation between English and Chinese, and how to use thematic progression in understanding and translating between English and Chinese.     

A Preliminary Study on English Puns

Pun is one of the most common rhetorical devices with humorous intent. The paper focuses on the definitions, elements, classifica- tions and functions of pun. The purpose is to offer the insight into the nature of the pun and help readers improve the ability to read and ap- preciate this rhetorical vehicle     

Review of the ecohydrological processes and feedback mechanisms controlling sand-binding vegetation systems in sandy desert regions of China

Soil water is the key abiotic limiting factor in desert areas and hydrological processes determine the vegetation composition, patterns and processes in desert regions. The hydrological processes can be altered by vegetation succession. In this paper, we review the major advances in ecohydrological research and their potential impact on plant-water relations in revegetated desert communities. The major advances in ecohydrological research over the past 50 years in desert areas were analyzed using a case study that investigated the long-term ecosystem effects of sand-binding vegetation in the Tengger Desert. Key challenges and opportunities for ecohydrology research in the future are also discussed in the context of the major scientific issues affecting sand binding vegetation.     

Insect population differentiation in response to enviromental thermal stress

Numerous studies reported the adaptation strategies adopted by ecthotherms to survive under environmental thermal stress. Geographic and seasonal variations in the thermal stress tolerance, which is closely associated with species' climatic adaptation and allopatric speciation, have been extensively investigated in insects. The variation patterns suggest directional selection for species' adaptive straits, and are used to predict the origin, distribution and dynamics of insect populations. These studies are becoming more and more important in the context of global warming. This paper discusses the process of adaptation to environmental thermal stress and the mechanisms underlying the differentiation in related adaptive straits of insect populations.     

对外汉语教学的修辞语境

从修辞角度宏观地讨论影响对外汉语教学活动成功实现的语境因素时,应该在对外汉语教学活动中根据教学目的设计一定的教学语境以开展教学活动,需要尽可能地利用一切时空因素、文化背景因素、教学主体以及教学内容的相关因素,设计出一种易于汉语言文化传播的修辞语境,加强学习者的兴趣以促进其汉语学习,尽可能完美成功地实现教学这个特殊的交际活动。     

英汉对照语篇分析

在语言学研究领域的新兴学科—对照语篇分析学 (contrastivewrittendiscoursea nalysis)的范畴内对英汉思维模式及语篇结构的规律进行对比、分析,揭示中西方不同的思维习惯对于语篇模式的显著影响,从而启示中国的英语学习者应树立英汉思维差异和语篇模式差异的认识,全面把握英语语言的本质特征。     

英语矛盾修饰与汉语对顶修饰

英语辞格矛盾修饰是运用词汇手段来达到一种看似矛盾 ,实则统一的修辞效果的方式。它揭示了事物对立统一的本质特征。汉语中与其相似的修饰手法是对顶。本文论述了矛盾修饰的定义 ,常见结构及运用矛盾修饰可以受到的修辞效果及其与汉语对顶的比较     

鲁迅的词语活用

文学是语言的艺术,鲁迅是伟大的文学家,也是伟大的语言艺术大师。鲁迅的语言艺术具有丰富的内涵,仅从修辞的角度讲,其语言艺术不仅涵盖了汉语全部的修辞技巧,而且尚有许多修辞现象至今没有得到总结与探究。词语活用是鲁迅修辞艺术的重要组成部分,大抵包括:色彩的活用,词类的活用,搭配的活用,结构的活用等几种类型。词语活用常与各种修辞格相交叉,因而具有综合性。     

英语学习中如何避免和减少词汇搭配错误

学生缺乏对词汇搭配模式的了解常常造成许多搭配错误。同语法错误相比,搭配错误在交际过程中更容易带来误导和歧义。应掌握词汇搭配规律,以避免和减少搭配错误。     

英语学习中如何避免和减少词汇搭配错误

学生缺乏对词汇搭配模式的了解常常造成许多搭配错误.同语法错误相比,搭配错误在交际过程中更容易带来误导和歧义.应掌握词汇搭配规律,以避免和减少搭配错误.     

试析英语移就修辞格及其翻译原则

移就是英语中一种特殊的语言现象和常用的修辞格,它由转移修饰语和中心语构成,两者之间通过语义的"巧移"而形成一种临时的搭配。移就修辞格被广泛地应用于小说、戏剧、诗歌及其他文学作品中,使语言表达更丰满、生动、形象、准确,常常能取得意想不到的修辞效果。文中主要探讨了移就修辞格的类型、修辞功能和翻译原则。     

现代广告英语的语言特色

本文论述了学习和探索现代广告英语的必要性,探讨了现代广告英语的用词特色,句法特色,文体形式,修辞辞格.     

喀斯特峡谷区生态经济可持续发展途径探讨--以贵州省为例

喀斯特峡谷是贵州岩溶高原山区最普遍的一种地貌类型,是一个物质、能量作用的特定地域系统。通过对喀斯特峡谷类型、特征,生态环境特点的探讨,提出了喀斯特峡谷区应制订科学的峡谷区资源开发与生态经济发展规划,进行水能梯级开发,发展生态农业、生态旅游业等生态经济可持续发展的途径与模式。