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Rhetorical Devices in English Advertisements |
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| Abstract: | In order to achieve persuasive and convincing effects,rhetorical devices are frequently applied in English advertisements.The paper classifies rhetorical devices into four basic categories: phonetic devices,lexical devices,syntactic devices and figures of speech,and discusses in individual cases the effects of the most commonly used rhetorical devices in English ads. |
| Keywords: | rhetorical devices English advertisement effect |
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