| 商标设计的符号学意义 |
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| 引用本文： | 周怡.商标设计的符号学意义[J].大连民族学院学报,2010,12(5):467-469. |
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| 作者姓名： | 周怡 |
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| 作者单位： | 中南民族大学,美术学院,湖北,武汉,430074 |
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| 摘 要： | 好的商标设计作为传达企业内涵的代表,对一个企业的成长起着至关重要的推动作用。商标设计的符号学意义具有很大的附加价值。试图以符号学中能指和所指的意义为理论依据,通过对不同实例的分析来探讨商标设计的符号学意义。
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| 关 键 词： | 商标 符号 能指 所指 |
The Semiotic Significance of Trademark Design |
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| ZHOU Yi.The Semiotic Significance of Trademark Design[J].Journal of Dalian Nationalities University,2010,12(5):467-469. |
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| Authors: | ZHOU Yi |
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| Institution: | ZHOU Yi(School of Fine Arts,South-Central University for Nationalities,Wuhan Hubei 430074,China) |
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| Abstract: | Good trademark design conveys the philosophy of a company and serves as a critical driving force for its growth.The semeiotic significance of trademark design is of considerable added value.This paper discusses the semeiotic significance of trademark design through analyzing different instances based on the meanings of the signifier and the signified in semeiotics. |
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| Keywords: | trademark symbol signifier signified |
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