| 市场营销专业课程教学方法改革的探索与研究 |
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| 引用本文： | 洪燕云.市场营销专业课程教学方法改革的探索与研究[J].江苏技术师范学院学报,2006,12(3):54-58. |
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| 作者姓名： | 洪燕云 |
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| 作者单位： | 江苏技术师范学院经济管理学院 江苏 |
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| 基金项目： | 2005年江苏省高等教育教学改革立项研究课题(172)，2005年江苏技术师范学院教学改革研究项目 |
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| 摘 要： | 结合市场营销专业的学科特点和教学要求,基于市场营销专业课程建设研究,提出了几种不同于传统专业课程理论教学的教学方法:启发式教学法、项目教学法、案例分析教学法、模拟教学法。实践证明,这些既独立又相互联系的教学方法对于营销专业学生实际能力的培养和综合素质的提高是非常有利的。
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| 关 键 词： | 市场营销 专业课程 教学方法 综合素质 |
| 收稿时间： | 2005-12-22 |
| 修稿时间： | 2006-05-29 |
The Exploration and Research on the Method Reforming for Teaching of Marketing Major |
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| HONG Yan-yun.The Exploration and Research on the Method Reforming for Teaching of Marketing Major[J].Journal of Jiangsu Teachers University of Technology,2006,12(3):54-58. |
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| Authors: | HONG Yan-yun |
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| Institution: | School of Economic Administration, Jiangsu Teachers University of Technology, Changhou 213001, China |
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| Abstract: | According to course feature and teaching objective of marketing and based on the research on marketing specialized curriculum construction, some teaching methods which are different from traditional specialized curriculum theory teaching including heuristic teaching method, item teaching method, case analysis teaching method, and simulation teaching method are brought up. The practice proves that these methods, which are independent and correlated with each other, are very useful for students majored in marketing to promote practice capacity and overall quality. |
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| Keywords: | marketing specialized curriculum teaching method overall quality |
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