移动营销情境下消费者对移动应用程序广告接受意向的影响研究

人工智能在移动营销领域的应用不断创新,移动应用广告的出现就是移动营销与人工智能成功结合的产物,帮助广告商改善消费者对移动应用广告的态度是推动该领域发展的关键。本研究基于技术接受模型,研究移动营销情境下消费者对应用内广告接受意向的影响因素。实证研究结果表明：信息性、娱乐性、可信度和侵入性是影响渠道接受、感知价值和信任的前置变量;感知价值、信任和渠道接受对消费者对移动应用程序广告的态度都有显著正向影响;消费者对移动应用程序广告的态度对消费者接受意向有显著正向影响。     

破解“全渠道”营销困局

社交网络风生水起,移动4G加速来袭。面对席卷全球的移动互联大潮,崭新的全方位消费渠道迅速崛起,多元渠道的整合应用,不仅为企业带来了更多机遇,更促进了相关资源的深度优化协同。而打造"全渠道"营销存在哪些难题?零售企业应如何突破相关瓶颈?本文或将带来一些启发。中国企业营销历程IDC调查数据显示:近1/3的消费者愿意使用网站、移动设备、社交网络、可共同开发产品的零售网站、社交视频、电视、电子游戏等技术渠道进行购物,而新技术在很大程度上影响着中国消费者的购买习惯。随着多元销售渠道并行趋势进一步凸显,产业界将2015年视为"全渠道"营销"井喷年"。全渠道包括实体     

基于移动化网络的企业营销策略研究

移动社会化网络具有实时性、真实性、交互性、社会化特征。这些特性使得企业营销的主体、对象、内容和渠道都发生了深刻的变化。传统的4P营销（Product,Price,Place,Promotion）已不再适合企业在移动社会化网络环境下开展营销活动。针对4P营销的局限性,提出了4S营销（Synergy,Substance,Spread,Source）组合,并通过案例实证了其有效性。     

家电零售企业营销双渠道协同绩效评价研究

移动互联网的普及正深刻影响着消费者的消费习惯和零售企业的渠道营销战略,零售企业O2O营销协同绩效受到新的关注。以家电零售企业为研究对象,基于顾客感知价值视角,从售前、售中及售后3个协同过程维度创建了包含16个具体指标的营销双渠道协同绩效评价模型;此外,结合模糊综合评价法对苏宁易购O2O营销协同绩效进行了评价,结果表明,苏宁易购企业营销双渠道协同绩效水平处在"一般"和"较高"之间,售前协同水平得分最低,但在评价体系中权重占比却最大,表明家电零售企业在进行O2O营销协同绩效提升的过程中需高度重视消费者售前购物感知环节。     

地市分公司个性优势视角下的辽宁移动数据产业竞优分析

对绩效评价方法进行综述,指出评价过程体现个性优势特征的重要性。基于竞优分析方法,实证研究了辽宁省移动地市分公司移动数据业务的个性优势特征,并对14个地市分公司的移动数据业务经营状况进行了个体代理评价、民主代理评价和模式分析。结果表明,14个地市分公司的个性优势特征差异很大,沈阳、大连具有明显的个性优势;沈阳、大连、丹东是移动数据业务能力强的地市。根据实证分析结果,从特色定位、标杆管理、人才策略等方面提出了管理建议。     

汕头移动三大品牌营销对策分析

随着市场竞争的日益激烈,广东移动汕头分公司在汕头移动通信市场的霸主地位已经受到威胁。特别是汕头电信天翼189及汕头联通3G手机业务的推广使用,更是对汕头移动75%的本地移动通信市场份额造成了直接的威胁。本文对汕头移动三大品牌进行了SWOT分析及4P分析,制定相应的营销策略,包括绿色营销策略、关系营销策略、广告促销策略、渠道营销策略、网络营销与微博营销等五方面内容。力图使汕头移动三大品牌的产品及服务设计迎合客户需求,贴近客户生活,真正做到沟通100满意100,进而为汕头移动稳定现有客户、发掘新客户提供数据支持及决策建议,帮助汕头移动在日益激烈的移动通信市场客户争夺战中争取列最大程度的市场份额。     

影响移动数字广告接受程度因素探析

随着近期科技发展,手机的高普及率,以及各种移动数字媒体的出现,创造了一个全新的移动数字广告营销时代。用户对价值、实用性、易使用行、风险和移动广告服务的控制的理解影响到广告被认可程度的驱动力。广告的价值是影响消费者对于广告的态度最关键的因素。研究发现,广告的娱乐性、信息量、可靠度以及即时性和有效性是决定消费者对于移动广告的态度的主要方面。消费者接收到的信息简单明了、有趣、具有互动性、形式多样并具备专用化,那么,其才会拥有高价值。移动广告也是如此,因此为了使移动数字广告成为一个盈利的广告渠道,应该着眼于增加广告价值,同时尽量减少无价值或令人厌恶的因素。广告的用户认可程度、用户的特点、广告的特点、以及移动服务的特点是消费者接受移动广告的主要驱动力,本文对其进行进一步的研究说明。结果表明,且基于许可和激励的服务最有可能影响消费者对于服务的态度。     

中国电信济南分公司营销渠道建设策略研究

随着中国通信市场规模的不断扩大,渠道建设和管理也有了长足发展,在此背景下,中国电信济南分公司的营销渠道也日渐形成了自己的特色。在对济南市整个电信市场环境和竞争状况进行仔细分析之后,本文结合营销渠道的基本特征从多个侧面对济南电信营销渠道的目前结构、优势劣势、改进建议等诸多问题进行了研究阐述,旨在期望对济南电信的服务营销工作和营销渠道带来启发和裨益。     

微信认证实现集团WLAN应用

集团WLAN业务传统的登录方式是通过3A门户强制用户登录,实现上网行为溯源及用户无线接入互联网.随着移动互联网发展,集团客户对微信营销的需求日益强烈.基于某银行集团客户网点WIFI覆盖项目,搭建集团WLAN微信认证平台,创新性将微信营销与集团WLAN认证相结合,在满足用户上网闲时诉求、规避运营商信息安全风险的同时,巧妙地利用公众号功能支撑集团客户营销推广.项目运营结果显示,采用微信认证方式的集团WLAN业务,用户感知良好,集团客户营销效能提升明显.     

建立客户需求导向的营销模式才能促进3G业务规模发展

结合市场竞争现状,探索分析了中国电信基层企业在全业务经营形势下如何进行业务、终端和渠道组合,创新移动3G业务的经营思路、营销模式和服务理念,拓展新的发展领域和空间,以适应市场竞争需要,实现有效益规模发展进行了论述。只有建立面向客户的营销模式,转变终端运营方式,实施终端引领、应用拉动、融合发展、渠道制胜策略,才能形成差异优势,实现3G业务规模发展。     

Characterization of Ordovician carbonate reservoirs, southeastern Saskatchewan, Canada

The discovery of the prolific Ordovician Red River reservoirs in 1995 in southeastern Saskatchewan was the catalyst for extensive exploration activity which resulted in the discovery of more than 15 new Red River pools. The best yields of Red River production to date have been from dolomite reservoirs. Understanding the processes of dolomitization is, therefore, crucial for the prediction of the connectivity, spatial distribution and heterogeneity of dolomite reservoirs.The Red River reservoirs in the Midale area consist of 3～4 thin dolomitized zones, with a total thickness of about 20 m, which occur at the top of the Yeoman Formation. Two types of replacement dolomite were recognized in the Red River reservoir: dolomitized burrow infills and dolomitized host matrix. The spatial distribution of dolomite suggests that burrowing organisms played an important role in facilitating the fluid flow in the backfilled sediments. This resulted in penecontemporaneous dolomitization of burrow infills by normal seawater. The dolomite in the host matrix is interpreted as having occurred at shallow burial by evaporitic seawater during precipitation of Lake Almar anhydrite that immediately overlies the Yeoman Formation. However, the low δ18O values of dolomited burrow infills (-5.9‰～ -7.8‰, PDB) and matrix dolomites (-6.6‰～ -8.1‰, avg. -7.4‰ PDB) compared to the estimated values for the late Ordovician marine dolomite could be attributed to modification and alteration of dolomite at higher temperatures during deeper burial, which could also be responsible for its 87Sr/86Sr ratios (0.7084～0.7088) that are higher than suggested for the late Ordovician seawaters (0.7078～0.7080). The trace amounts of saddle dolomite cement in the Red River carbonates are probably related to "cannibalization" of earlier replacement dolomite during the chemical compaction.     

A computer generator for randomly layered structures

AcomputergeneratorforrandomlylayeredstructuresYUJia shun1,2,HEZhen hua2(1.TheInstituteofGeologicalandNuclearSciences,NewZealand;2.StateKeyLaboratoryofOilandGasReservoirGeologyandExploitation,ChengduUniversityofTechnology,China)Abstract:Analgorithmisintrod…     

海南岛地体及其毗邻陆缘晚中生代—新生代古地磁研究和构造演化

本文叙述了对海南岛及其毗邻大陆边缘白垩纪到第四纪地层岩石进行古地磁研究的全部工作过程。通过分析岩石中剩余磁矢量的磁偏角及磁倾角的变化,提出海南岛白垩纪以来经历的构造演化模式如下:早期伴随顺时针旋转而向南迁移,后期伴随逆时针转动并向北运移。联系该地区及邻区的地质、地球物理资料,对海南岛上述的构造地体运动提出以下认识:北部湾内早期有一拉张作用,主要是该作用使湾内地壳显著伸长减薄,形成北部湾盆地。从而导致了海南岛的早期构造运动,而海南岛后期的构造运动则主要是受南海海底扩张的影响。海南地体运动规律的阐明对于了解北部湾油气盆地的形成演化有重要的理论和实际意义。     

Exciton Seebeck in Molecular Systems

Various applications relevant to the exciton dynamics,such as the organic solar cell,the large-area organic light-emitting diodes and the thermoelectricity,are operating under temperature gradient.The potential abnormal behavior of the exicton dynamics driven by the temperature difference may affect the efficiency and performance of the corresponding devices.In the above situations,the exciton dynamics under temperature difference is mixed with     

Achieving Unusual States of Matter Under High Pressure

The elongation method,originally proposed by Imamura was further developed for many years in our group.As a method towards O(N)with high efficiency and high accuracy for any dimensional systems.This treatment designed for one-dimensional(ID)polymers is now available for three-dimensional(3D)systems,but geometry optimization is now possible only for 1D-systems.As an approach toward post-Hartree-Fock,it was also extended to     

《Chinese Science Bulletin》SUBJECT INDEX TO VOLUME 59(2014)

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An on-line scaling method for improving scalability of a database cluster

The explosive growth of the Internet and database applications has driven database to be more scalable and available, and able to support on-line scaling without interrupting service. To support more client's queries without downtime and degrading the response time, more nodes have to be scaled up while the database is running. This paper presents the overview of scalable and available database that satisfies the above characteristics. And we propose a novel on-line scaling method. Our method improves the existing on-line scaling method for fast response time and higher throughputs. Our proposed method reduces unnecessary network use, i.e. , we decrease the number of data copy by reusing the backup data. Also, our on-line scaling operation can be processed parallel by selecting adequate nodes as new node. Our performance study shows that our method results in significant reduction in data copy time.     

An improved R-tree based on childnode''s probability

R-Tree is a good structure for spatial searching. But in this indexing structure,either the sequence of nodes in the same level or sequence of traveling these nodes when queries are made is random. Since the possibility that the object appears in different MBR which have the same parents node is different, if we make the subnode who has the most possibility be traveled first, the time cost will be decreased in most of the cases. In some case, the possibility of a point belong to a rectangle will shows direct proportion with the size of the rectangle. But this conclusion is based on an assumption that the objects are symmetrically distributing in the area and this assumption is not always coming into existence. Now we found a more direct parameter to scale the possibility and made a little change on the structure of R-tree, to increase the possibility of founding the satisfying answer in the front sub trees. We names this structure probability based arranged R-tree (PBAR-tree).     

Integrating GIS Web services based on mediating architecture

The geographic information service is enabled by the advancements in general Web service technology and the focused efforts of the OGC in defining XML-based Web GIS service. Based on these models, this paper addresses the issue of services chaining,the process of combining or pipelining results from several interoperable GIS Web Services to create a customized solution. This paper presents a mediated chaining architecture in which a specific service takes responsibility for performing the process that describes a service chain. We designed the Spatial Information Process Language (SIPL) for dynamic modeling and describing the service chain, also a prototype of the Spatial Information Process Execution Engine (SIPEE) is implemented for executing processes written in SIPL. Discussion of measures to improve the functionality and performance of such system will be included.     

Tracking data management using topology of moving object database system for moving object constrained trajectory in LBS application

Advances in wireless technologies and positioning technologies and spread of wireless devices, an interest in LBS (Location Based Service) is arising. To provide location based service, tracking data should have been stored in moving object database management system (called MODBMS) with proper policies and managed efficiently. So the methods which acquire the location information at regular time intervals then, store and manage have been studied. In this paper, we suggest tracking data management techniques using topology that is corresponding to the moving path of moving object. In our techniques, we update the MODBMS when moving object arrived at a street intersection or a curved road which is represented as the node in topology and predict the location at past and future with attribute of topology and linear function. In this technique, location data that are corresponding to the node in topology are stored, thus reduce the number of update and amount of data. Also in case predicting the location,because topology are used as well as existing location information, accuracy for prediction is increased than applying linear function or spline function.