满族民俗文化旅游开发模式与对策研究

满族民俗文化资源是非常重要的社会因素和生产力因素,开发满族民俗旅游资源意义重大。当前,满族民俗旅游开发存在着产品特色不突出、市场定位不准确等问题,这在一定程度上阻碍了民族地区旅游业的整体发展。满族民俗文化旅游开发应准确定位客源市场,加大宣传促销力度,遵循科学合理的开发模式,开发别具特色的旅游产品,重视旅游专业人才的培养和引进。

Model of Developing the Custom and Cultural Tourism in the Area of Man Nationality

The custom and cultural tourism resources of the Man nationality as important social factors and element of productive forces have practical and immediate significance.The development of the custom and cultural tourism resources of the Man nationality is of great importance for the construction of the new socialist countryside and the revitalization of the old industrial base in north China.The lack of uniqueness in products and the unclear market orientation and some of the problems existing in the development have hindered the full development of tourism in minority areas.It's stated the development of the custom and cultural tourism resources of the Man nationality should emphasize the correct orientation of the custom markets,strengthen the degree of promotion,follow the reasonable scientific development model,develop more unique tourist products and attach importance to the cultivation and introduction of talents in tourism.