主观幸福感视角下的交通出行决策

为研究出行者在整个出行过程中的情感体验,验证出行幸福感量表的适用性,分析天津市私家车车主乘坐公共交通出行过程中的感知体验和主观幸福感,利用结构方程模型(SEM)确定研究变量之间的关系,建立SEM-Logit整合模型。结果表明,选取感知易用性(PEU)、感知有用性(PU)、不愉快-愉快(U-P)、情绪终止-激活(D-A)维度作为出行体验的四个维度,其对出行幸福感的影响系数分别为0.34、0.20、033、0.23,对出行幸福感的解释程度达55%;整合模型优度比传统的Logit模型提高了0.182,出行幸福感对出行方式选择行为存在显著影响。

Travel Choice of Public Transport Considering Subjective Well-being

To study the traveler"s psychological evolution and emotional experiences in the whole process of travel, a corresponding questionnaire was designed to investigate the perceived experiences and subjective well-being of private car owners in their travel of taking public transport. The influence of different travel characteristics on travel subjective well-being were analyzed. The relationship between the variables was determined by using structural equation model (SEM), and the SEM-Logit integration model was established. The results show that the satisfaction with public transportation is low, but the positive emotions such as alertness are activated. Compared with perceived usefulness/ unpleasant to pleasant/ deactivated to activated, the results show that perceived ease of use has the greatest impact on subjective well-being during travel. The goodness of the integrated model is 0.182 higher than the traditional Logit model, and the latent variables of travel subjective well-being have a significant impact on travel mode selection.