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遵循新闻规律发挥党报优势——《贵州日报》现状与改版发展趋势研究
引用本文:熊艳妮.遵循新闻规律发挥党报优势——《贵州日报》现状与改版发展趋势研究[J].贵州师范大学学报(社会科学版),2007(5):104-107.
作者姓名:熊艳妮
作者单位:贵州师范大学,文学院,贵州,贵阳,550001
摘    要:在新一轮的报业竞争中,各级党报纷纷以改扩版的方式力图谋求新的"增长点",在此基础上总结出了一些党报新闻改革中行之有效的方法.<贵州日报>作为一份省级党报目前也面临着以改版促发展的局面.本文参照已成功改版的省级党报的相关经验,基于<贵州日报>社专为改版所进行的读者问卷调查所得的数据,分析指出数据背后所反映的新闻传播规律,较系统地提出了<贵州日报>改革的思路与方向.

关 键 词:新闻本位  可读性  舆论监督  舆论引导  营销宣传
文章编号:1001-733X(2007)05-0104-04
修稿时间:2007-06-20

Follow the Rules of News Dissemination,Display the Superiority of Party Newspaper——Research on the Present State and Layout Innovation of "Guizhou Daily"
XIONG Yan-ni.Follow the Rules of News Dissemination,Display the Superiority of Party Newspaper——Research on the Present State and Layout Innovation of "Guizhou Daily"[J].Journal of Guizhou Normal University(Social Science Edition),2007(5):104-107.
Authors:XIONG Yan-ni
Institution:School of Language Arts, Guizhou Normal University, Guiyang 550001, China
Abstract:In a new competition of newspaper industry,all levels of our Party newspaper are seeking their"new point of growth"by way of the layout innovation,on the foundation of this,they summarizes some effective method of Party newspaper reform.As a provincial Party newspaper,"Guizhou Daily" is also facing this situation.According to the correlation experience of provincial Party newspaper which layout innovation has succeeded,based on the data obtained from the reader questionaire survey which carried on for layout innovation of "Guizhou Daily",the article points out the rules of news dissemination on the back of these data,proposes the reform thinking and direction of "Guizhou Daily" systematically.
Keywords:news standard  readability  supervision of public opinion  public opinion guidance  marketing propaganda  
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