| 论艺术市场中多样化产品营销的优势 |
| |
| 引用本文： | 陈建华.论艺术市场中多样化产品营销的优势[J].中国西部科技,2009,8(8):52-53. |
| |
| 作者姓名： | 陈建华 |
| |
| 作者单位： | 浙江旅游职业学院,浙江,萧山,311231 |
| |
| 摘 要： | 随着艺术市场竞争的加剧，市场营销的作用和价值与日俱增，市场营销的方式与手段也不断地推陈出新，多样化产品营销方式也越来越为各个艺文企业开疆拓土所倚重。
|
| 关 键 词： | 市场营销 多样化 竞争优势 |
The Competitive Advantage of Diverse Marketing in the Artistic Market |
| |
| CHEN Jian-hua.The Competitive Advantage of Diverse Marketing in the Artistic Market[J].Science and Technology of West China,2009,8(8):52-53. |
| |
| Authors: | CHEN Jian-hua |
| |
| Institution: | CHEN Jian-hua (Tourism College of Zhejiang,Hangzhou 311231 ,China) |
| |
| Abstract: | Along with competition＇s aggravating in the art market,the function and value of marketing grow day by day,the method of marketing is also changing rapidly.The diverse product marketing becomes an important way for art enterprises to develop their market. |
| |
| Keywords: | Marketing Diversity Competitive advantage |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
