Developing Tendency of Fashion Business in China |
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| Authors: | Wang Yunyi Li JunFashion Institute i China Textile University Shanghai |
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| Institution: | Wang Yunyi,Li JunFashion Institute i China Textile University,Shanghai,200051 |
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| Abstract: | Nowadays Chinese fashion & accessory business has possessed some new features similar to the information industry , and has a developing tendency of information -media - like. High - sensitive - level fashion market is breeding, which results in the transformation of the fashion industrial structure. Designer brands work well in concert with this trend and two kinds of high - sensitive - level segments formed in Chinese fashion market. |
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| Keywords: | fashion market high- sensitive-level fashion fashion industrial structure |
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