影子利润在物流公司报价中的应用

报价是物流公司业务流程中的一个重要环节，报价的高低，直接影响到企业获利的多少，报价的合理性，又与企业是否能赢得客户紧密相关。在航运业务中，由于空箱现象的出现，导致直接按传统的成本报价法报价或报从过高，顾客不能承受，或报价过低，难于保证企业获利，作者将对偶理论中影子利润的经济意义应用于航运业务中空箱现象的报价问题上，建立了航运业务的利润模型及其对偶模型，讨论了空条现象中影子利润的存在原理及其对空箱现象报价的意义，并根据企业运输额外货物所获额外利润的几种情况，提出了基于影子利润的企业报价原理公式、准则。通过案例分析表明了，运用影子利润报价原理能科学地指导空箱现象中物流公司对额外运输货物进行正确地报价。

Application of Shadow Profit in the Quoting of Logistic Company

Quoting price is an important technology in the process of logistic company. The degree of the price has direct effect on the enterprise's profit, and whose correctness influences whether an enterprise can hold its client. In the operation of ship, due to the phenomenon of empty container, it is difficult to decide the quoted price to use the traditional quoting method based on the cost, because if the price is too high, the client can't accept it, but if the price is too low, it can't ensure an enterprise's profit. In this article, we will apply the economy meaning of shadow profit in the corresponding theory to resolve the problem of quoting price in the phenomenon of empty containers in operation of ship. The profit model and correspond opposite model are built, the theory and meaning of shadow benefit are discussed, and some classified formulae and quoting guide lines based on shadow profit are proposed. An example will be used to prove that the quoting theory based on shadow profit can validly direct the quoting price of logistic company for the added goods in the phenomenon of empty container.