| 现代营销新观念 |
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| 引用本文： | 吴晓东.现代营销新观念[J].山西科技,2007(4):21-22. |
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| 作者姓名： | 吴晓东 |
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| 作者单位： | 太原钢铁公司教育培训中心 |
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| 摘 要： | 随着现代商品经济的发展，市场由卖方市场转向买方市场，营销导向也由生产导向转向消费导向。企业要想在激烈的竞争中立于不败之地，必须树立新的营销观念。
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| 关 键 词： | 市场营销 关系营销 绿色营销 |
| 文章编号： | 1004-6429（2007）04-0021-02 |
| 修稿时间： | 2007-03-15 |
New Idea of Modern Marketing |
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| Wu Xiaodong.New Idea of Modern Marketing[J].Shanxi Science and Technology,2007(4):21-22. |
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| Authors: | Wu Xiaodong |
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| Institution: | Wu Xiaodong |
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| Abstract: | With the development of modern market economy,the sellers' market is changing to the buyers'market and the marketing orientation is changing from producing to consuming.Enterprises must set up a marketing idea to survive in severe competition. |
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| Keywords: | marketing relation marketing green marketing |
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