| 浅析广告与市场营销战略的关系 |
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| 引用本文： | 李星天.浅析广告与市场营销战略的关系[J].科技情报开发与经济,2006,16(24):161-163. |
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| 作者姓名： | 李星天 |
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| 作者单位： | 联想集团,北京,100085 |
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| 摘 要： | 广告是市场营销战略的重要组成部分,处理好广告与市场营销战略的关系是企业开展市场营销活动时必须考虑的重要因素。从广告应服从企业的整体营销战略、广告应体现企业的整体营销战略两方面对此进行了较为系统的分析。
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| 关 键 词： | 广告 市场营销 营销战略 |
| 文章编号： | 1005-6033（2006）24-0161-03 |
| 收稿时间： | 2006-07-21 |
| 修稿时间： | 2006年7月21日 |
Probe into the Relation between the Advertisement and the Marketing Strategy |
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| LI Xing-tian.Probe into the Relation between the Advertisement and the Marketing Strategy[J].Sci-Tech Information Development & Economy,2006,16(24):161-163. |
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| Authors: | LI Xing-tian |
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| Institution: | LI Xing-tian |
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| Abstract: | The advertisement is an important component of the marketing strategy,and treating well the relation between the advertisement and the marketing strategy is the important factor which must be considered when the enterprise develops the marketing activity.This paper analyzes on this relation from two aspects,including that the advertisement should obey the integrated marketing strategy of enterprise and the advertisement should externalize the integrated marketing strategy of enterprise. |
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| Keywords: | advertisement marketing marketing strategy |
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