| 论面向市场营销的技术创新 |
| |
| 引用本文： | 王玉梅,郝虎平.论面向市场营销的技术创新[J].科技情报开发与经济,2004,14(11):387-388,396. |
| |
| 作者姓名： | 王玉梅 郝虎平 |
| |
| 作者单位： | 1. 晋城市信息产业开发公司,山西,晋城,048000
2. 晋城市政府经济结构调整领导组办公室,山西,晋城,048000 |
| |
| 摘 要： | 在总结企业成功与失败的正反两方面经验的基础上，从技术创新的实质出发，分析了市场营销的重要作用，并从3个方面提出了如何实现面向市场营销的技术创新：即技术创新应体现市场需求、通过组织创新实现技术创新与市场营销的结合、企业技术创新应为区域经济发展战略服务。
|
| 关 键 词： | 技术创新 市场营销 现代营销理念 企业 |
| 文章编号： | 1005-6033(2004)11-0387-02 |
Discussion on the Marketing-oriented Technical Innovation |
| |
| WANG Yu mei,HAO Hu ping.Discussion on the Marketing-oriented Technical Innovation[J].Sci-Tech Information Development & Economy,2004,14(11):387-388,396. |
| |
| Authors: | WANG Yu mei HAO Hu ping |
| |
| Abstract: | Based on the summary of the experiences of success and failure of the enterprises, and starting from the parenchyma of the technical innovation, this paper analyzes the important functions of the marketing, and points out how to realize the marketing-oriented technical innovation from three aspects of that the technical innovation should externalize the market demand, the combination of the technical innovation and the marketing should be realized through the organizational innovation, and the enterprise's technical innovation should serve the regional economic development strategy. |
| |
| Keywords: | technical innovation marketing modern marketing conception enterprise |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
