| 如何充分发挥广告的促销作用 |
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| 引用本文： | 乔瑞中,刘爱群.如何充分发挥广告的促销作用[J].佳木斯大学学报,1995(1). |
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| 作者姓名： | 乔瑞中 刘爱群 |
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| 作者单位： | 佳木斯工学院(乔瑞中)，佳木斯大学(刘爱群) |
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| 摘 要： | 本文基于目前广告在企业营销活动中的地位和现状，提出了充分发挥广告促销作用的一些具体措施．
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| 关 键 词： | 广告 促销 宣传效果 广告媒体 |
HOW TO BRING ADVERTISEMENT INTO THE FULL ROLE OF PROMOTING MARKET |
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| Qiao Ruizhong, Liu Aiqun.HOW TO BRING ADVERTISEMENT INTO THE FULL ROLE OF PROMOTING MARKET[J].Journal of Jiamusi University(Natural Science Edition),1995(1). |
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| Authors: | Qiao Ruizhong Liu Aiqun |
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| Institution: | Qiao Ruizhong; Liu Aiqun(Jimusi Institute of Technology) (Jiamusi University) |
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| Abstract: | This paper puts forward some concrete measure of bringing advertisement intothe full role of promoting market by analysing the status and present situation of the present advertisement business action in enterprise. |
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| Keywords: | advertisement promote market propaganda effect advertisement medium |
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