| 中英广告语言之比较 |
| |
| 引用本文： | 胡斌.中英广告语言之比较[J].玉林师范学院学报,2006,27(4):69-72. |
| |
| 作者姓名： | 胡斌 |
| |
| 作者单位： | 闽江学院,外语系,福建,福州,350108 |
| |
| 摘 要： | 广告语言充满丰富的想象力和极大的创造性。掌握中英文广告语言的相同和不同之处可以帮助国内外企业更好的了解全球各类产品的服务信息，从而提高竞争力。本文从中英文广告的措词、特征、修辞等方面进行比较分析，同时还指出中国和英语国家不同的社会文化、风俗习惯和民族心理等对本国的广告语言影响甚大。
|
| 关 键 词： | 广告语言 措词 共同点 不同点 文化 |
| 文章编号： | 1004-4671(2006)04-0069-04 |
| 收稿时间： | 2005-11-23 |
| 修稿时间： | 2005年11月23 |
Comparison between Chinese & English Advertising Language |
| |
| HU Bin.Comparison between Chinese & English Advertising Language[J].Journal of Yulin Teachers College,2006,27(4):69-72. |
| |
| Authors: | HU Bin |
| |
| Institution: | Assistant, Foreign Languages Department; Minjiang University, Fuzhou Fujian 350108 |
| |
| Abstract: | Advertisement is not only an economic acfivity but a kind of culture exchange. This paper compares words, characters and rhetoric in Chinese advertising with those in English advertising. At the sametime it points out that the different social culture and traditional habits and customs have the great irnpacts on their own advertising language. |
| |
| Keywords: | advertising language words the common points differences culture |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
