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呼叫中心是企业客户关系管理发展的助推器
引用本文:王砥,王灵灵.呼叫中心是企业客户关系管理发展的助推器[J].华北科技学院学报,2011,8(1):100-102.
作者姓名:王砥  王灵灵
作者单位:华北科技学院管理系,北京东燕郊,101601
摘    要:客户关系管理,对于一个公司的盈利能力及其长期的成功显得极为的重要,客户关系管理的目标就是要同客户建立起长期的关系,创造出不断增加的忠诚客户和更大的盈利空间.现代的呼叫中心作为企业与客户进行交流的途径已成为客户关系管理系统中的核心部分,是企业客户关系管理发展的助推器.

关 键 词:客户关系管理  个性化需求  呼叫中心

The Call Centre is the Booster for the Development of Enterprise' s Customer Relationship Management
WANG Di,WANG Lingling.The Call Centre is the Booster for the Development of Enterprise' s Customer Relationship Management[J].Journal of North China Institute of Science and Technology,2011,8(1):100-102.
Authors:WANG Di  WANG Lingling
Institution:(The School of Business,North China Institute of Science and Technology,Yanjiao Beijing-East 101601)
Abstract:Customer relationship management plays a very important role in enterprise's long-term success and capability of making profits.The goal of enterprise's customer relationship management is to establish a long-term relationship with customers and increase the number of loyalty customers and the space of making profits.The modern call centre,as the communication channel between enterprise and customers,has already become the central part of customer relationship management system.The modern call center is the booster for the development of enterprise's customer relationship management.
Keywords:customer relationship management  personalize demand  call centre
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