迪斯尼跨文化管理的启示

伴随着世界经济一体化进程的不断发展,世界范围内跨文化的经济合作日益频繁,由文化差异给企业带来的碰撞和冲突日益彰显突出。本文通过对迪斯尼在日本和法国的跨国经营成败的分析,指出文化差异对跨国经营的一系列影响,同时对跨国企业应怎样做好市场调研、进行跨文化管理以及如何利用文化差异获得竞争优势进行了阐述。

On the cross-cultural management of Disney

With the continuous development of world economic integration process,and the frequent worldwide cross-cultural economic cooperation,the collision and conflict brought forth by cultural differences has increasingly become important issues. Based on the analysis of the reason of the success and failure of the Disney's cross-border operation in Japan and France,a series effects of cultural differences on cross-border operation has been pointed out,and some suggestions on how a multinational corporation can do...