| 企业实施网络营销的竞争优势与运用策略 |
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| 引用本文： | 王镝,刘昊,等.企业实施网络营销的竞争优势与运用策略[J].长沙大学学报,2000,14(3):73-75. |
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| 作者姓名： | 王镝 刘昊 |
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| 作者单位： | 湖南大学国际商学院!长沙，410082，湖南大学国际商学院!长沙，410082，湖南大学国际商学院!长沙，410082 |
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| 摘 要： | 结合国内外网络发展现状，阐述了网络营销特有的营销特征和竞争优势，从培育网上市场、网络营销运用和网络营销管理三方面探讨我国企业实网络营销的必要性，提出企业实施网络营销的运用策略。
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| 关 键 词： | 网络营销 市场竞争 企业 营销策略 营销效率 市场营销 |
Analysis in Competitive Dominance and Exertion of Strategy of Cybermarketing |
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| WANG Di,LIU Hao,TAN Yue-xiong.Analysis in Competitive Dominance and Exertion of Strategy of Cybermarketing[J].Journal of Changsha University,2000,14(3):73-75. |
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| Authors: | WANG Di LIU Hao TAN Yue-xiong |
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| Abstract: | This article ,comnbining the status of cyber marketing de velopment inside and outside the country expatiates the characters of cyber mark eting,its predominance in competition and its influence on marketing system of c orporation.In the aspects of cultivation of the market-online and exertion and m anagement of cyblemarketing,we discusses the necessity of the corporations insid e the country to exert cyber marketing.It puts forward a strategy by which corp orations exert cyber marketing. |
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| Keywords: | cyber marketing market-competition strategy |
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