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| Business Strategy and Perceived Benefits of Internet Banking: Their Impact on Banks' Strategic Responses to China's Entry to WTO | |
| 作者姓名： | 刘春红 江静 李杰 |
| 作者单位： | International Culture Exchange School，Donghua University，Shanghai，200051，Management School，Donghua University Shanghai，200051，International Trust Investment Limited Company of Islam |
| 基金项目： | This work was supported by National Natural Science Fund of China (70102007/G0202) |
| 摘 要： | With the entry to WTO and development of IT, banks in China are adjusting their competitive strategies to meet the competition. Internet banking has become a kind of strategic choice to response to the entry to WTO. Based on relevantly selective reviews of literature of strategy theory and research, a model is developed to study banks' strategic response to entry to WTO. According to a survey of 192 sets of questionnaires, this study finds that external pressure, business strategy and perceived benefits of Internet banking would influence banks' perceived increase in Internet banking investment. And banks' perceived increase in Internet banking investment has no difference between big banks and small banks. |
Business Strategy and Perceived Benefits of Internet Banking: Their Impact on Banks' Strategic Responses to China's Entry to WTO |
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| LIU Chun-hong International Culture Exchange School,Donghua University,Shanghai, JIANG Jing Management School,Donghua University,Shanghai, LI Jie International Trust Investment Limited Company of Islam.Business Strategy and Perceived Benefits of Internet Banking: Their Impact on Banks'''' Strategic Responses to China''''s Entry to WTO[J].Journal of Donghua University,2003,20(3). | |
| Authors: | LIU Chun-hong International Culture Exchange School Donghua University Shanghai JIANG Jing Management School Donghua University Shanghai LI Jie International Trust Investment Limited Company of Islam |
| Institution: | 1. International Culture Exchange School,Donghua University,Shanghai,200051 2. Management School,Donghua University,Shanghai,200051 3. International Trust Investment Limited Company of Islam |
| Abstract: | With the entry to WTO and development of IT, banks in China are adjusting their competitive strategies to meet the competition. Internet banking has become a kind of strategic choice to response to the entry to WTO. Based on relevantly selective reviews of literature of strategy theory and research, a model is developed to study banks' strategic response to entry to WTO. According to a survey of 192 sets of questionnaires, this study finds that external pressure, business strategy and perceived benefits of Internet banking would influence banks' perceived increase in Internet banking investment. And banks' perceived increase in Internet banking investment has no difference between big banks and small banks. |
| Keywords: | Internet banking business strategy perceived benefits |
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