| 跨国经营中的文化冲突和跨文化管理策略 |
| |
| 引用本文： | 罗伟.跨国经营中的文化冲突和跨文化管理策略[J].曲靖师范学院学报,2006,25(2):24-27. |
| |
| 作者姓名： | 罗伟 |
| |
| 作者单位： | 曲靖师范学院,财务处,云南,曲靖,655011 |
| |
| 摘 要： | 经济全球化使得企业跨国经营成为必然趋势,而不同国家之间的文化差异和文化冲突则是跨国经营面临的一个重要问题,只有采取科学合理的跨文化管理策略,使不同的文化得到有效交流、融合,以形成融合文化,跨国经营才能走向成功。
|
| 关 键 词： | 跨国经营 文化差异 文化冲突 跨文化管理 文化融合 |
| 文章编号： | 1009-8879(2006)02-0024-04 |
| 修稿时间： | 2006年3月7日 |
Cultural Conflict and Strategies of Cross- Cultural Management in Transnational Management |
| |
| Luo Wei.Cultural Conflict and Strategies of Cross- Cultural Management in Transnational Management[J].Journal of Qujing Normal College,2006,25(2):24-27. |
| |
| Authors: | Luo Wei |
| |
| Abstract: | The global economic intergration makes enterprises' transnational management an inevitable trend,and cultural differences and conflicts among various countries are an important issue which the transnational management is confronting.Therefore,transnational management would be successful by adopting scientific and rational strategies of cross-cultural operation which can make different cultures effectively communicate and intergrate,and form intergrated cultures. |
| |
| Keywords: | transnationa management cultural difference cultural conflict cross-cultural management cultural intergration |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
