| 四川旅行社业创新发展思路探析 |
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| 引用本文： | 张梦.四川旅行社业创新发展思路探析[J].成都大学学报(自然科学版),2003,22(2):51-55. |
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| 作者姓名： | 张梦 |
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| 作者单位： | 西南财经大学工商管理学院,成都,610074 |
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| 摘 要： | 在旅游业蓬勃发展的今天 ,作为旅游业龙头的四川旅行社业却因内部管理种种弊端和外部市场环境的急剧变化 ,陷入“饿不死 ,也长不大”的尴尬境地 本文认为 ,只有通过创新才能摆脱困境 ,获得竞争优势 对此 ,本文从观念、制度、内部运行机制、产品、技术等方面 ,对四川旅行社业创新发展的路径进行了探讨
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| 关 键 词： | 四川 旅行社 创新 |
| 文章编号： | 1004-5422(2003)02-0051-05 |
Innovation Development Thoughts of Sichuan's Travel Agency Industry |
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| ZHANG Meng.Innovation Development Thoughts of Sichuan''''s Travel Agency Industry[J].Journal of Chengdu University (Natural Science),2003,22(2):51-55. |
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| Authors: | ZHANG Meng |
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| Abstract: | Against today's burgeoning tourism industry, the travel agency industry in Sichuan, though as a leading force in its field in China, falls into dilemma and has difficulty in taking further steps. This is due to many flaws in its internal management and the drastic change in the external market environment. This article holds that innovation is the only way to get out of trouble and to obtain the competitive edge. It explores ways for development and innovation of Sichuan's travel agency industry from different aspects, including concept, system, internal operating mechanism, products, technology and so on. |
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| Keywords: | Sichuan travel agency innovation |
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