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基于ASEB栅格分析的新疆民族体育旅游产品开发研究
作者单位:;1.中国科学院新疆生态与地理研究所;2.新疆大学资源与环境科学学院;3.中国科学院大学;4.黄淮学院经济管理系
摘    要:以旅游体验为理论指导,在新疆民族体育旅游资源评价的基础上,采用ASEB栅格分析法为研究工具,从新疆地区的民族体育旅游产品现状出发,对新疆民族体育带给消费者的个性化、体验化、情感化的体验满意度进行深度研究,提出全程民族体育文化渗透的体验式旅游开发的思路与对策,并在此基础上设计出极具特色的新疆民族体育旅游设计的产品谱系.

关 键 词:ASEB栅格分析法  民族体育  体验旅游  体育旅游

The Development Research of National Sports Tourism Products of the Nationality of XinJiang Based on the Deleted Analysis of AESB
Institution:,Xinjiang Institute of Ecology and Geography,College of Resource and Environment Sciences,Xinjiang University,University of Chinese Academy of Science,Department of Economic Management,Huanghuai University
Abstract:The research uses tourism experience as theoretical direction,under the base of the national sports tourism resource evaluation of the nationality of XinJiang,making a deep analysis to the national sports tourism products of the nationality of XinJiang by using the deleted analysis of AESB.The paper claims it is themed by national and sports culture and designs the tourism products by taking the advice of experiencing the degree about satisfaction.To make XinJiang become a special tourist destination of national sports through universal permeation of sports culture.And it puts forward a product series of tourism planning of XinJiang national sports.
Keywords:the deleted analysis of AESB  national sports  experience tourism  sports tourism
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