| 我国企业网络营销存在问题及对策分析 |
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| 引用本文： | 李刚.我国企业网络营销存在问题及对策分析[J].中州大学学报,2005,22(3):31-32. |
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| 作者姓名： | 李刚 |
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| 作者单位： | 河南工业大学,成人教育学院,郑州,450052 |
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| 摘 要： | 网络营销是企业市场营销的新形式,是企业发展网络经济的关键.网络营销作为21世纪网络经济的核心,目前在我国企业的运用中仍存在一定的问题.主要分析了我国企业网络营销存在的主要问题,并在此基础上提出了相应的解决对策.
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| 关 键 词： | 网络营销 问题 对策 |
| 文章编号： | 1008-3715(2005)03-0031-02 |
| 收稿时间： | 01 5 2005 12:00AM |
| 修稿时间： | 2005年1月5日 |
The Analysis Concerning the Problems Existing in the Network Marketing of China's Enterprise and the Measures to Such Problems |
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| LI Gang.The Analysis Concerning the Problems Existing in the Network Marketing of China''''s Enterprise and the Measures to Such Problems[J].Journal of Zhongzhou University,2005,22(3):31-32. |
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| Authors: | LI Gang |
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| Institution: | Henan University of Technology, Zhengzhou 450052, China |
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| Abstract: | The network marketing , a new form of the enterprise's marketing , is the key for the enterprise to develop the network economy. Being the core of the 21st century's network economy, the marketing still has some problems in China's enterprise. This paper is mainly about the analysis of these problems. Moreover, some relative measures are given based on such analysis. |
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| Keywords: | network marketing problem measure |
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