跨文化交际中的文化适用原则

由于经济全球化(globalization)，跨文化交际变得日趋频繁，文化差异和冲突成了一种有碍交际的普遍现象。但共同的利益和发展要求人们协调、缩小、减少文化差异，理解沟通，求同存异。

Principles of Application during Intercultural Communication

This paper focuses on studying cultural differences and choices during Inter-cultural communication. It has become more and more frequent with much deeper mergence of global economy. A culture is different from another on many aspects owing to their unique characters. It is common that there are many differences and conflicts during cultural communication. We, however, must manage to reduce and overcome the barriers and adjust ourselves to each other for common benefits and developments. We must manage to understand and keep an open ?mind in order to make the world more peaceful, prosperous and civilized.