| 基于双边多目标和时间限制的讨价还价协商模型 |
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| 引用本文： | 王兆明.基于双边多目标和时间限制的讨价还价协商模型[J].东南大学学报(自然科学版),2009(Z1). |
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| 作者姓名： | 王兆明 |
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| 作者单位： | 集美大学工商管理学院; |
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| 基金项目： | 厦门市社科联基金资助项目(2009); 福建省教育厅资助项目(JB08183) |
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| 摘 要： | 基于博弈论的理论,讨论了基于讨价还价机制协商模型,该模型体现了3个关键特征,包括:具有时间限制、信息不完全性和多目标(议题)的3个特征.该模型用形式化的方法定义了协商模型,并规定了在协商过程中的协商协议;根据博弈论的理论,定义了协商过程中的多目标的效用函数,设计了讨价还价交易过程中双方的让步函数;给出了带有时间限制策略规则,该规则可以作为双方交易过程中判断是否交易成功的条件.通过实验分析比较了几种不同的协商策略,实验结果表明了该协商策略模型的有效性,并且为该系统的具体实施奠定了基础.
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| 关 键 词： | 讨价还价 协商策略 Agent 均衡 电子商务 |
Negotiation model of bargaining based on bilateral multi-goal and time constraint |
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| Wang Zhaoming.Negotiation model of bargaining based on bilateral multi-goal and time constraint[J].Journal of Southeast University(Natural Science Edition),2009(Z1). |
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| Authors: | Wang Zhaoming |
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| Institution: | Wang Zhaoming(School of Business Administration,Jimei University,Xiamen 321061,China) |
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| Abstract: | A time constraint-based bilateral multi-issue negotiation model for trade negotiation on incomplete information is developed and presented.In this model,the following additional ingredients are discussed:the formal definitions of both buyer agent and seller agent are put forward,and the protocols of their behaviors are illuminated;based on the games theory,the utility functions with respect to each goal,respectively,are given,and the concession volume function and satisfiability conditions of a deal are des... |
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| Keywords: | bargaining negotiation agent equilibrium E-business |
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