Predictive modeling of consumer color preference: Using retail data and merchandise images

The popularity of a fashion item depends on its color, shape, texture, and price. For different items (with all attributes identical except color) of a specific product, fashion retailers need to learn consumer color preference and decide their order quantities accordingly to match their products to consumer demand. This study aims to predict consumer color preference using the knowledge learned from merchandise images, historical retail data, and fashion trends. In our work, merchandise images are analyzed to extract color features, and the retail data of a sportswear retailer are used to reveal consumer choices among items with various colors. Choice behavior is described by a multinomial logit model, whose utility function captures the relationship between color features and popularity. Both linear functions and neural networks are applied to represent the utility function, and their out-of-sample prediction performances are compared. According to the out-of-sample performance test, our model shows reasonable predictive power and can outperform order decisions made by fashion buyers.     

论时尚色彩在包装设计中的应用

时尚色彩符合和引领社会消费文化潮流,人们生活在色彩信息的环境中,消费者受时尚色彩元素的驱动选择喜爱的商品,这就要求包装设计者在进行设计时紧紧把握时尚色彩潮流,采颉社会流行色系并应用于设计中.     

Practice of Italian Trend Book in China

In the past five years, trendy information spread via imported renowned fashion magazines appeared unable to satisfy the industrial needs. Trend books from Milan and Paris have been introduced to big cities in China through official Chinese national agencies, and have gradually drawn more attention within the Chinese fashion industry. Chinese fashion businesses and their designers have difficulties in using the trend book. The main reason is that they don＇t understand the whole structure re of the book, the true meaning of the instruction and the way to use the book. Most companies are not using the book in the correct way. However, if no one realizes this is not the right key to the real fashion design world, an incorrect design logic and abnormal production chain will appear in China which will directly produce an unhealthy impact to the country. It＇s only possible to catch up and grasp the real European trend with Europe at the same time when the trend books are used correctly.     

中国传统服饰色名的意象

中国传统服饰色名有着极其丰富的内容,也是一份宝贵的遗产。研究和应用中国传统服饰色名不仅具有理论意义,而且富有功利价值。在总结以往中国传统服饰色名研究的基础上,本文选择意象这一角度来考察和分析中国传统服饰色名。在现代符号学理论的指导下,文章着重探讨了色彩、色名和意象三者之间的关系,提出了中国传统服饰色名的意象特征和类型,分析了中国传统服饰色名在现代流行色发布和推广中的作用。     

中国古代焚人求雨祭祀的文字学再探讨

分析过去对 1A、2 A二字所作解释的不合理情况 ,推断出古代的焚人求雨祭祀 ,火只是装装样子 ,人其实是烧不着的。     

弗洛伊德的性学说与现代服装设计中的人体美

现代服装设计是一项系统工程，服装的艺术性决定着这一工程的本质属性，弗洛伊德从精神分析及性的角度出发，对艺术创伤过程有着独特的见解，他的性学说不仅可以解释服装设计的艺术过程，而且对服装人体美的表现具有指导意义。     

装饰基础中形与流行色研究

该文不流行色在装饰基础中的运用，论述了形与流行色这２个最基本的构成因素，并使这种设计的构思充分考虑到注行色的表现。     

服装样片角结构的数学模型

结合服装净样片结构与放缝轮廓结构之间各个型值点的变化，研究并归纳了常见服装样片切角结构的形式，提出适用于服装生产加工裁剪样片切直角结构模型的有效设计方法，经实际验证得到的裁剪样片节省材料，具有良好的车缝加工工艺性，     

虚拟服装网校总体设想与研讨

指出了现今开发服装远程教育的现状,提出了虚拟服装网校的总体设想及研究方案,阐述了建立服装网校的经济效益、社会价值及理论意义。     

浅谈室内软装饰

对于目前家庭装饰中普遍存在的重“硬”轻“软”的误区进行纠正。从软装饰在室内空间中的作用方面阐述了软装饰在家庭装饰中的重要性。对于其如何设计运用和目前的流行趋势作了更进一步的分析和阐释。