论中国品牌服装业的发展

深刻挖掘品牌名称的标识的文化内涵,不仅使社会和消费者易于识别,而且体现企业的整体风貌和内在精神。使品牌形象在消费者心目中最为独特、正面和清晰。产品和服务是品牌的核心。     

论中国品牌服装业的发展

深刻挖掘品牌名称的标识的文化内涵,不仅使社会和消费者易于识别,而且体现企业的整体风貌和内在精神。使品牌形象在消费者心目中最为独特、正面和清晰。产品和服务是品牌的核心。     

品牌建设的6个关键

伴随着消费者强调自我和个性需求的追求,市场日益转向多样化、个性化、细分化和复杂化,企业间的竞争也由规模实力竞争、质量竞争、技术竞争逐步转向销售手段竞争、服务竞争、品牌竞争.中国消费市场已逐步从“商品消费”进入“品牌消费”.在“品牌消费”时代,企业能否培育出自有品牌,并塑造成知名品牌,将决定一个企业在市场上的竞争力.加强品牌规划管理与运营已成为时代的要求,成为企业现代化和成熟程度的重要标志.     

企业创新行为影响消费者品牌态度和购买意向研究

市场经济快速发展背景下,企业之间的竞争日渐激烈,产品同质化现象直接降低了产品物理层面营销策略的有效性。企业逐渐意识到消费者对产品的诉求,已经不仅局限于产品本身,更多的是产品精神层面所蕴含的无形价值。据相关调查表明,驱动消费者消费动机的关键在于品牌形象,品牌形象公认成为企业发展的重要基础,只有消费者对品牌保持积极态度,才能够更多的倾向于该品牌产品,继而产生强烈的购买意向。企业创新行为无疑成为现代企业可持续发展的重要动力。本文将整合国内外相关企业创新行为、品牌态度等文献资料,并结合电子产品分析和研究企业创新行为对品牌态度及消费者购买意向产生的影响,在此基础上提出企业创新有效对策,以期为我国企业实施创新行为提供参考和借鉴。     

厦门市产品伤害回访调查质量分析

<正>开展产品伤害回访调查工作的背景和目的1.背景产品伤害是指消费者在家庭、学校、体育场所、休闲娱乐场所及公共场所等,因使用或消费产品,造成人身伤害的总称。产品伤害给国家、社会、家庭和个人带来了沉重的经济和精神负担,已成为全球各国面临的一个重要公共安全问题。随着我国经济社会的发展,产品种类的日益丰富,产品构造的逐渐复杂,随之产品安全问题不断出现,给消费者造成的损害也日渐增多。根据中国消费者     

广告—一个生产形象的产业

中国的广告业正在走向成熟,由“请消费者注意”开始转向“请注意消费者”。在我国商品市场相继经历了生产竞争与品牌竞争之后,“个性形象”越来越成为消费者追寻的享用价值和商品的营销卖点,市场也由此进入了一种以品牌个性为企业竞争实力表现的形象竞争时代。生产和经营品牌形象,正是现代广告产业为企业服务的核心内涵。形象是产品品牌的无形资产;是超越于产品自然属性之上的文化附加值;是存在于消费者心智中的营销价值。广告     

浅论品牌化旅游产品的推广

任何一个旅游产品的品牌都代表着一定的产品形象,越来越受到消费者重视,成为消费者选择旅游产品时重点考虑的因素。旅游企业实行品牌化经营,需要宣传品牌,推销品牌,品牌作为一种无形资产,已成为企业在竞争中取胜的关键。     

品牌塑造:企业与顾客心理契约构建

21世纪将是一个品牌竞争的时代。品牌是由企业创造和呵护，由消费者主导，通过产品和消费来表达的一种复杂而独特的商业关系与符号。品牌是企业与顾客之间的一种心理契约，品牌塑造的过程就是企业与顾客心理契约构建过程。诚信价值观是品牌的基本文化内涵，也是企业与顾客构建心理契约的支点。     

我国企业品牌战略实施之路任重道远

在今天的市场竞争中,产品之间的差异很容易就被竞争对手超越。企业真正持久的竞争优势,往往来自于强势的品牌,品牌的价值在于它的象征意义,它能表现出品牌持有人的社会经济地位、生活情趣、个人喜好、个性与品质。在这种情况下,消费者是凭着自己的感觉、情趣及气氛来消费商品及服务的,他们购买商品大都是为了情感上的满足,获得一种心理上的认同。因此,对于企业而言,最重要的不是你怎么样,而是消费者认为你怎么样。在竞争日益加剧的情况下,立志成功的企业必须制定长期的品牌战略。优秀品牌的内涵价值所在品牌是指商品在消费者头脑中的感知和…     

浅探营销创新的思路和方法

上个世纪90年代概念营销应运而生,成为企业制胜的一条捷径。它是以某种有形或无形的产品为依托的一种营销策略,借助现代传媒技术,将一种新的消费概念向消费者宣传推广,赋予企业或产品以丰富的想象内涵或特定的品位和社会定位,从而引起消费者的关注与认同,并最终唤起消费者对新产品需求。强调的是顺应消费者需求变化趋势,推出新的消费概念,借助大众宣传媒介的大力宣传推广,使消费者产生购买欲望。     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

Characterization of Ordovician carbonate reservoirs, southeastern Saskatchewan, Canada

The discovery of the prolific Ordovician Red River reservoirs in 1995 in southeastern Saskatchewan was the catalyst for extensive exploration activity which resulted in the discovery of more than 15 new Red River pools. The best yields of Red River production to date have been from dolomite reservoirs. Understanding the processes of dolomitization is, therefore, crucial for the prediction of the connectivity, spatial distribution and heterogeneity of dolomite reservoirs.The Red River reservoirs in the Midale area consist of 3～4 thin dolomitized zones, with a total thickness of about 20 m, which occur at the top of the Yeoman Formation. Two types of replacement dolomite were recognized in the Red River reservoir: dolomitized burrow infills and dolomitized host matrix. The spatial distribution of dolomite suggests that burrowing organisms played an important role in facilitating the fluid flow in the backfilled sediments. This resulted in penecontemporaneous dolomitization of burrow infills by normal seawater. The dolomite in the host matrix is interpreted as having occurred at shallow burial by evaporitic seawater during precipitation of Lake Almar anhydrite that immediately overlies the Yeoman Formation. However, the low δ18O values of dolomited burrow infills (-5.9‰～ -7.8‰, PDB) and matrix dolomites (-6.6‰～ -8.1‰, avg. -7.4‰ PDB) compared to the estimated values for the late Ordovician marine dolomite could be attributed to modification and alteration of dolomite at higher temperatures during deeper burial, which could also be responsible for its 87Sr/86Sr ratios (0.7084～0.7088) that are higher than suggested for the late Ordovician seawaters (0.7078～0.7080). The trace amounts of saddle dolomite cement in the Red River carbonates are probably related to "cannibalization" of earlier replacement dolomite during the chemical compaction.     

Features of Women's language

Language is a means of verbal communication. People use language to communicate with each other. In the society, no two speakers are exactly alike in the way of speaking. Some differences are due to age, gender, statue and personality. Above all, gender is one of the obvious reasons. The writer of this paper tries to describe the features of women＇s language from these perspectives： pronunciation, intonation, diction, subjects, grammar and discourse. From the discussion of the features of women＇s language, more attention should be paid to language use in social context. What＇s more, the linguistic phenomena in a speaking community can be understood more thoroughly.     

A computer generator for randomly layered structures

AcomputergeneratorforrandomlylayeredstructuresYUJia shun1,2,HEZhen hua2(1.TheInstituteofGeologicalandNuclearSciences,NewZealand;2.StateKeyLaboratoryofOilandGasReservoirGeologyandExploitation,ChengduUniversityofTechnology,China)Abstract:Analgorithmisintrod…     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

海南岛地体及其毗邻陆缘晚中生代—新生代古地磁研究和构造演化

本文叙述了对海南岛及其毗邻大陆边缘白垩纪到第四纪地层岩石进行古地磁研究的全部工作过程。通过分析岩石中剩余磁矢量的磁偏角及磁倾角的变化,提出海南岛白垩纪以来经历的构造演化模式如下:早期伴随顺时针旋转而向南迁移,后期伴随逆时针转动并向北运移。联系该地区及邻区的地质、地球物理资料,对海南岛上述的构造地体运动提出以下认识:北部湾内早期有一拉张作用,主要是该作用使湾内地壳显著伸长减薄,形成北部湾盆地。从而导致了海南岛的早期构造运动,而海南岛后期的构造运动则主要是受南海海底扩张的影响。海南地体运动规律的阐明对于了解北部湾油气盆地的形成演化有重要的理论和实际意义。     

An Index mechanism for multi-scale view in spatial databases

There are numerous geometric objects stored in the spatial databases. An importance function in a spatial database is that users can browse the geometric objects as a map efficiently. Thus the spatial database should display the geometric objects users concern about swiftly onto the display window. This process includes two operations:retrieve data from database and then draw them onto screen. Accordingly, to improve the efficiency, we should try to reduce time of both retrieving object and displaying them. The former can be achieved with the aid of spatial index such as R-tree, the latter require to simplify the objects. Simplification means that objects are shown with sufficient but not with unnecessary detail which depend on the scale of browse. So the major problem is how to retrieve data at different detail level efficiently. This paper introduces the implementation of a multi-scale index in the spatial database SISP (Spatial Information Shared Platform) which is generalized from R-tree. The difference between the generalization and the R-tree lies on two facets: One is that every node and geometric object in the generalization is assigned with a importance value which denote the importance of them, and every vertex in the objects are assigned with a importance value,too. The importance value can be use to decide which data should be retrieve from disk in a query. The other difference is that geometric objects in the generalization are divided into one or more sub-blocks, and vertexes are total ordered by their importance value. With the help of the generalized R-tree, one can easily retrieve data at different detail levels.Some experiments are performed on real-life data to evaluate the performance of solutions that separately use normal spatial index and multi-scale spatial index. The results show that the solution using multi-scale index in SISP is satisfying.     

《Chinese Science Bulletin》SUBJECT INDEX TO VOLUME 59(2014)

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Achieving Unusual States of Matter Under High Pressure

The elongation method,originally proposed by Imamura was further developed for many years in our group.As a method towards O(N)with high efficiency and high accuracy for any dimensional systems.This treatment designed for one-dimensional(ID)polymers is now available for three-dimensional(3D)systems,but geometry optimization is now possible only for 1D-systems.As an approach toward post-Hartree-Fock,it was also extended to