借助SNS提高数字图书馆的服务质量

数字图书馆可利用SNS实现远程文献检索和阅览、读者评价、读者之间的交流、读者和图书馆员间的交流等,推动数字图书馆间的数字资源共享。阐述了国内外图书馆应用SNS的现状,分析了数字图书馆在利用SNS方面的优势,提出了借助SNS提高数字图书馆服务质量的措施,讨论了建立我国图书馆界SNS的问题。     

论中国SNS粉丝主页的营销成果及营销思路——以人人网粉丝主页为例

SNS粉丝主页的营销成果体现在市场营销的方方面面：口碑或品牌传播效果,消费者品牌关系的建立,品牌认知及品牌形象的提高.SNS营销战略定位要从单纯的品牌植入扩展到粉丝主页运营方面.中国当下品牌SNS的营销应当采取内容更新、粉丝主页意识培养、管理者的专业化和年轻化、忠诚用户升华等措施.     

基于SNS的高校图书馆信息服务模式研究

随着Web2.0技术的发展,SNS已经日趋广泛的应用于图书馆信息服务当中。本文从SNS基本概念入手,论述了SNS在图书馆信息服务中的必然性,探讨了高校图书馆引入SNS的策略。     

SNS网站质量评价基本指标集分析

SNS即社会化网络服务,本文在借鉴Pitt,Watson＆Kavan修改过的IS成功模型基础上,构建了SNS网站质量评价的初步概念模型,然后通过逐级展开测评指标分析了SNS网站质量评价指标集,为SNS网站质量评价提供了基本指标集。     

基于一个新视角的企业竞争力评价模型

文章从一个新视角对企业竞争力进行了探讨,着重于对企业营销竞争力的分析,借鉴企业竞争力评 价方法,以顾客价值理论和整合营销理论为基础,选择营销业绩竞争力、营销信息竞争力、营销战略竞争力、 营销策略竞争力和营销执行竞争力５个评价指标,构建企业营销竞争力评价模型,并对其评价方法进行研究。     

基于孝文化的银色营销策略

随着老年化社会的到来,银色消费市场正蓬勃兴起.但我国银色消费市场的巨大潜力由于受到各种因素约束尚未有效开发出来.以孝文化为基础开展文化营销,是指在银色产品和服务中注入孝文化,使其具有独特的文化个性和审美价值,从而实现营销目标的一种文化营销策略.基于孝文化的银色营销,应以银色文化营销、银色情感营销、银色品牌营销等方面作为切入点.     

IM与SNS在高校图书馆虚拟参考咨询服务中的应用研究

阐述了高校图书馆虚拟参考咨询服务所用工具IM与SNS的特点,对高校图书馆虚拟参考咨询服务所用的2种IM工具和5种SNS工具进行了比较,提出了高校图书馆移动服务的解决策略。     

SNS火爆高校校园的传播学解读

指出学术界及业界多从营销或是高校思想教育角度,而较少从传播学视域对校园SNS的流行给予解读。以传播学的基础理论为视角,从自我表露的交互式平台的构建、受众群体的选择以及网络空间真实映像的写照三个层面对SNS火爆校园的现状及原因进行学理性透视与思考,探讨校园SNS何以在高校如此备受青睐。     

供电企业电力营销策略分析

供电企业在我国一直处于垄断地位。＂十一五＂将电力体制改革提上日程,电力市场化势在必行,供电企业传统的电力营销策略现已无法满足我国供电企业的长足发展。电力营销是我国供电企业的工作重点与核心,我国的电力体制改革也非常注重供电企业的电力营销策略,因此,转变供电企业的电力营销观念和策略是现阶段必须重点解决的问题。该文介绍了供电企业电力营销存在的问题,然后简单分析了我国供电企业的电力营销策略。     

论电子商务的品牌策略

本文根据我国电子商务发展的现状,提出了电子商务已进入了品牌发展阶段,电子商务网站应该通过树立网站的品牌形象,提高网站的知名度和指名度,引导更多的消费者开展网上商务活动。并结合电子商务品牌的特点,阐述了塑造电子商务品牌的网站命名策略、关联营销策略、许可营销策略、消费者营销策略和品牌整合策略等策略。     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

Lower Paleozoic oil relationships within Williston Basin, Canada

The Williston Basin is a significant petroleum province, containing oil production zones that include the Middle Cambrian to Lower Ordovician, Upper Ordovician, Middle Devonian, Upper Devonian and Mississippian and within the Jurassic and Cretaceous. The oils of the Williston Basin exhibit a wide range of geochemical characteristics defined as "oil families", although the geochemical signature of the Cambrian Deadwood Formation and Lower Ordovician Winnipeg reservoired oils does not match any "oil family". Despite their close stratigraphic proximity, it is evident that the oils of the Lower Palaeozoic within the Williston Basin are distinct. This suggests the presence of a new "oil family" within the Williston Basin. Diagnostic geochemical signatures occur in the gasoline range chromatograms, within saturate fraction gas chromatograms and biomarker fingerprints. However, some of the established criteria and cross-plots that are currently used to segregate oils into distinct genetic families within the basin do not always meet with success, particularly when applied to the Lower Palaeozoic oils of the Deadwood and Winnipeg Formation.     

An Analysis of Catherine＇s Character——Wuthering Heights

Wuthering Heights, Emily Bronte＇s only novel, was published in December of 1847 under the pseudonym Ellis Bell. The book did not gain immediate success, but it is now thought one of the finest novels in the English language. Catherine is the key character of this masterpiece, because everybody and everything center on her though she had a short life. We can understand this masterpiece better if we know Catherine well.     

Characterization of Ordovician carbonate reservoirs, southeastern Saskatchewan, Canada

The discovery of the prolific Ordovician Red River reservoirs in 1995 in southeastern Saskatchewan was the catalyst for extensive exploration activity which resulted in the discovery of more than 15 new Red River pools. The best yields of Red River production to date have been from dolomite reservoirs. Understanding the processes of dolomitization is, therefore, crucial for the prediction of the connectivity, spatial distribution and heterogeneity of dolomite reservoirs.The Red River reservoirs in the Midale area consist of 3～4 thin dolomitized zones, with a total thickness of about 20 m, which occur at the top of the Yeoman Formation. Two types of replacement dolomite were recognized in the Red River reservoir: dolomitized burrow infills and dolomitized host matrix. The spatial distribution of dolomite suggests that burrowing organisms played an important role in facilitating the fluid flow in the backfilled sediments. This resulted in penecontemporaneous dolomitization of burrow infills by normal seawater. The dolomite in the host matrix is interpreted as having occurred at shallow burial by evaporitic seawater during precipitation of Lake Almar anhydrite that immediately overlies the Yeoman Formation. However, the low δ18O values of dolomited burrow infills (-5.9‰～ -7.8‰, PDB) and matrix dolomites (-6.6‰～ -8.1‰, avg. -7.4‰ PDB) compared to the estimated values for the late Ordovician marine dolomite could be attributed to modification and alteration of dolomite at higher temperatures during deeper burial, which could also be responsible for its 87Sr/86Sr ratios (0.7084～0.7088) that are higher than suggested for the late Ordovician seawaters (0.7078～0.7080). The trace amounts of saddle dolomite cement in the Red River carbonates are probably related to "cannibalization" of earlier replacement dolomite during the chemical compaction.     

Design and analysis of generic LBS application developing platform

Location based services is promising due to its novel working style and contents.A software platform is proposed to provide application programs of typical location based services and support new applications developing efficiently. The analysis shows that this scheme is easy implemented, low cost and adapt to all kinds of mobile nework system.     

橡胶颗粒沥青混合料低温抗裂性试验研究

以AC-13级配为基础,将橡胶颗粒代替部分集料掺入混合料中,以低温弯曲试验为评价方法对不同橡胶颗粒掺量下沥青混合料的低温抗裂性进行研究,并引入应变能密度值对混合料的低温抗裂性进行综合评价.试验结果表明:橡胶颗粒沥青混合料试件的破坏微应变均超过2 300,满足冬寒区的技术指标;无论是否掺加橡胶颗粒,随着温度的下降,沥青混合料破坏时的最大弯拉强度增大,弯拉应变降低,劲度模量增大;弯曲应变能密度在胶粒掺量为1%左右时具有较大的弯曲应变能密度值,此时橡胶颗粒沥青混合料具有较好的低温抗裂性.     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

Quantitative trait loci （QTLs） for quality traits related to protein and starch in wheat

Quality traits in wheat （Triticum aestirum L.） were studied by quantitative trait locus （QTL） analysis in a recombinant inbred line （RIL） population, a set of 131 lines derived from Chuan 35050 × Shannong 483 cross （ChSh）. Grains from RILs were assayed for 21 quality traits related to protein and starch. A total of 35 putative QTLs for 19 traits with a single QTL explaining 7.99-40.52% of phenotypic variations were detected on 10 chromosomes, 1D, 2A, 2D, 3B, 3D, 5A, 6A, 6B, 6D, and 7B. The additive effects of 30 QTLs were positive, contributed by Chuan 35050, the remaining 5 QTLs were negative with the additive effect contributed by Shannong 483. For protein traits, 15 QTLs were obtained and most of them were located on chromosomes 1 D, 3B and 6D, while 20 QTLs for starch traits were detected and most of them were located on chromosomes 3D, 6B and 7B. Only 7 QTLs for protein and starch traits were co-located in three regions on chromosomes 1D, 2A and 2D. These protein and starch trait QTLs showed a distinct distribution pattern in certain regions and chromosomes. Twenty-two QTLs were clustered in 6 regions of 5 chromosomes. Two QTL clusters for protein traits were located on chromosomes 1D and 3B, respectively, three clusters for starch traits on chromosomes 3D, 6B and 7B, and one cluster including protein and starch traits on chromosome 1D.     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

The Analects and the Moment in Peking——The influence of a Confucian education system on the personality formation,the way of thinking and the fate of the main characters

0.Preface China has long been boasting of its colorful and immense culture which comprises of Taoism,Confucianism and Buddhism.The interwoven influence among the religions on Chinese way of thinking,on the nation＇s behavior in their social life throughout the long history is beyond list.