广告·拟态环境·时尚文化

广告通过在拟态环境中融入时尚文化营造出一种语境,以刺激消费者的购买欲望。广告、拟态环境与时尚文化之间密切相关,广告通过建构拟态环境,表现、引导和创新时尚文化元素,彰显广告文化的时代特色,积极承担文化创新的社会责任。同时对于在广告中出现的一些对时尚文化的误用要努力克服。     

地理环境与广告文化研究

不同民族的消费者因其所处地理环境的不同而具有不同的思维方式、政治制度、宗教信仰、生活方式等,进而表现出不同消费心理、审美需求。在创作广告作品的过程中,注重对受众所处地理环境的了解,给产品广告注入本民族特有的文化内涵。本文分析了东西方地理环境对广告创作的影响,介绍了因环境差异而产生的广告风格,并提出了在广告创作中应融入反映本区域地理环境的民族文化对策。     

新媒体语境中的原生广告价值研究

在新媒体环境下,中国日益增多的消费者依附于网络环境进行生活,随着以用户为核心的媒体生态圈的建立,"原生广告"这种从网站和第三方应用程序用户体验出发的盈利模式以弱化广告痕迹为基础,以提高用户真实体验为主导,以树立品牌优质形象为目标,大大增加了广告商、媒介、用户之间的粘合度,其带来的经济价值、社会价值和体验价值在消费时代具有不可替代性。     

试论消费社会背景下现代广告的文化意义

随着消费社会的到来,广告在现代生活中意义变得愈发重要。广告对生活进行了全方面的渗透,在消费者的生活求购、企业品牌营造及精神审美的需求等方面发挥着不可替代的作用。这种作用是文化成为一种资本的表象,据此,本文试从商品性和审美性来分析广告的文化意义,并认识广告的商品性是消费者文化身份的体现,其审美性是消费者在情感上的满足,这两种满足在消费社会中更多凸显的是文化意义上的,商品的实用性只是其载体。     

后现代语境下的广告审美表现

后现代广告已成为后现代社会广告主与消费者沟通的主要形式之一,通过对后现代社会新兴广告受众的研究,分析了其广告认知渠道的新途径,这种改变不仅表现为广告题材的变化,更体现于审美表现的创新,这为我们进行广告创作提供了新的视野和思考方式.     

浅析虚假广告代言人的法律责任

在现代社会中生活,从牙牙学语时起,就被各式各样的广告所包围。在一些广告给社会带来各种利益的同时,另一些广告却因为内容有失偏颇而损害着消费者的利益。谁来为这些损失买单？特别是那些因为广告代言人代言的误导的,仅仅是由广告主、广告经营者、广告发布者来担责任似乎已经无法平消费者的怒气。随着《食品安全法》的颁布,法律首次规定了个人作为产品推荐者的责任承担问题。     

试述广告在营销中的作用

广告不是独立的于市场营销的一个过程,而是贯穿于营销的整个过程中.现在越来越多公司都不在依赖于一种或两种传播工具去完成它的营销目标.因此企业本身不仅是要意识到广告重要性,同时要注重广告策略的制定的每一个环节即确定好目标受众,了解他们,挖掘他们的兴趣点,制定合理的广告预算,同时要为广告确定一种或多种好的表现方式,选择恰当的媒体把它送达到消费者那里,让消费者对产品有很清楚的认识,产生兴趣,最终促使消费者去购买.且要注意广告不是独立的,它处在营销环境下,企业要根据营销环境.考虑到每个因素去做一个广告.本文就是论述了一下广告在营销中的重要作用.     

信息技术与教学的整合

上世纪九十年代以来,信息技术已逐步融入到社会生产和生活的各个层面。在高度信息化的社会中,信息与材料、能量构成了当今世界不可缺少的三大基本要素和资源。信息技术作为教学媒体、手段和方法,对帮助教师     

浅谈广告的把关途径——由一则化妆品广告诉讼风波说起

目前,虚假广告泛滥成灾,给人们的工作和生活造成了巨大危害。如何治理和整顿虚假广告是当前亟待解决的一个重大问题。我们应从广告法律、广告明星代言人、广告刊播程序和消费者四个角度解析广告的把关人,减少直至杜绝虚假广告,维护社会经济秩序的稳定。     

新媒介环境下新闻话语权的分配与传统媒体的发展之道

当前,微博、微信等新兴社交媒体在人们的生活中担当着越来越重要的角色,它们的即时性和互动性使得新闻话语传输结构发生了巨大的变化。从世界范围来看,由政府和精英阶层主导的传统媒体与社会大众推崇的新媒体展开了激烈的博弈,新媒介环境下,新闻话语权格局也发生了巨大的变化。走媒体互补、融合发展之路是必然选择。     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

Lower Paleozoic oil relationships within Williston Basin, Canada

The Williston Basin is a significant petroleum province, containing oil production zones that include the Middle Cambrian to Lower Ordovician, Upper Ordovician, Middle Devonian, Upper Devonian and Mississippian and within the Jurassic and Cretaceous. The oils of the Williston Basin exhibit a wide range of geochemical characteristics defined as "oil families", although the geochemical signature of the Cambrian Deadwood Formation and Lower Ordovician Winnipeg reservoired oils does not match any "oil family". Despite their close stratigraphic proximity, it is evident that the oils of the Lower Palaeozoic within the Williston Basin are distinct. This suggests the presence of a new "oil family" within the Williston Basin. Diagnostic geochemical signatures occur in the gasoline range chromatograms, within saturate fraction gas chromatograms and biomarker fingerprints. However, some of the established criteria and cross-plots that are currently used to segregate oils into distinct genetic families within the basin do not always meet with success, particularly when applied to the Lower Palaeozoic oils of the Deadwood and Winnipeg Formation.     

An Analysis of Catherine＇s Character——Wuthering Heights

Wuthering Heights, Emily Bronte＇s only novel, was published in December of 1847 under the pseudonym Ellis Bell. The book did not gain immediate success, but it is now thought one of the finest novels in the English language. Catherine is the key character of this masterpiece, because everybody and everything center on her though she had a short life. We can understand this masterpiece better if we know Catherine well.     

Characterization of Ordovician carbonate reservoirs, southeastern Saskatchewan, Canada

The discovery of the prolific Ordovician Red River reservoirs in 1995 in southeastern Saskatchewan was the catalyst for extensive exploration activity which resulted in the discovery of more than 15 new Red River pools. The best yields of Red River production to date have been from dolomite reservoirs. Understanding the processes of dolomitization is, therefore, crucial for the prediction of the connectivity, spatial distribution and heterogeneity of dolomite reservoirs.The Red River reservoirs in the Midale area consist of 3～4 thin dolomitized zones, with a total thickness of about 20 m, which occur at the top of the Yeoman Formation. Two types of replacement dolomite were recognized in the Red River reservoir: dolomitized burrow infills and dolomitized host matrix. The spatial distribution of dolomite suggests that burrowing organisms played an important role in facilitating the fluid flow in the backfilled sediments. This resulted in penecontemporaneous dolomitization of burrow infills by normal seawater. The dolomite in the host matrix is interpreted as having occurred at shallow burial by evaporitic seawater during precipitation of Lake Almar anhydrite that immediately overlies the Yeoman Formation. However, the low δ18O values of dolomited burrow infills (-5.9‰～ -7.8‰, PDB) and matrix dolomites (-6.6‰～ -8.1‰, avg. -7.4‰ PDB) compared to the estimated values for the late Ordovician marine dolomite could be attributed to modification and alteration of dolomite at higher temperatures during deeper burial, which could also be responsible for its 87Sr/86Sr ratios (0.7084～0.7088) that are higher than suggested for the late Ordovician seawaters (0.7078～0.7080). The trace amounts of saddle dolomite cement in the Red River carbonates are probably related to "cannibalization" of earlier replacement dolomite during the chemical compaction.     

Design and analysis of generic LBS application developing platform

Location based services is promising due to its novel working style and contents.A software platform is proposed to provide application programs of typical location based services and support new applications developing efficiently. The analysis shows that this scheme is easy implemented, low cost and adapt to all kinds of mobile nework system.     

橡胶颗粒沥青混合料低温抗裂性试验研究

以AC-13级配为基础,将橡胶颗粒代替部分集料掺入混合料中,以低温弯曲试验为评价方法对不同橡胶颗粒掺量下沥青混合料的低温抗裂性进行研究,并引入应变能密度值对混合料的低温抗裂性进行综合评价.试验结果表明:橡胶颗粒沥青混合料试件的破坏微应变均超过2 300,满足冬寒区的技术指标;无论是否掺加橡胶颗粒,随着温度的下降,沥青混合料破坏时的最大弯拉强度增大,弯拉应变降低,劲度模量增大;弯曲应变能密度在胶粒掺量为1%左右时具有较大的弯曲应变能密度值,此时橡胶颗粒沥青混合料具有较好的低温抗裂性.     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

Quantitative trait loci （QTLs） for quality traits related to protein and starch in wheat

Quality traits in wheat （Triticum aestirum L.） were studied by quantitative trait locus （QTL） analysis in a recombinant inbred line （RIL） population, a set of 131 lines derived from Chuan 35050 × Shannong 483 cross （ChSh）. Grains from RILs were assayed for 21 quality traits related to protein and starch. A total of 35 putative QTLs for 19 traits with a single QTL explaining 7.99-40.52% of phenotypic variations were detected on 10 chromosomes, 1D, 2A, 2D, 3B, 3D, 5A, 6A, 6B, 6D, and 7B. The additive effects of 30 QTLs were positive, contributed by Chuan 35050, the remaining 5 QTLs were negative with the additive effect contributed by Shannong 483. For protein traits, 15 QTLs were obtained and most of them were located on chromosomes 1 D, 3B and 6D, while 20 QTLs for starch traits were detected and most of them were located on chromosomes 3D, 6B and 7B. Only 7 QTLs for protein and starch traits were co-located in three regions on chromosomes 1D, 2A and 2D. These protein and starch trait QTLs showed a distinct distribution pattern in certain regions and chromosomes. Twenty-two QTLs were clustered in 6 regions of 5 chromosomes. Two QTL clusters for protein traits were located on chromosomes 1D and 3B, respectively, three clusters for starch traits on chromosomes 3D, 6B and 7B, and one cluster including protein and starch traits on chromosome 1D.     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

The Analects and the Moment in Peking——The influence of a Confucian education system on the personality formation,the way of thinking and the fate of the main characters

0.Preface China has long been boasting of its colorful and immense culture which comprises of Taoism,Confucianism and Buddhism.The interwoven influence among the religions on Chinese way of thinking,on the nation＇s behavior in their social life throughout the long history is beyond list.