公益广告的创作与发展趋势的分析

该文结合现代公益广告发展中存在的问题,对当代公益广告的创作发展中存在的问题和在创作公益广告过程应注意的问题进行了探索,并对影响着公益广告的发展趋势进行了分析.     

我国公益广告的问题及对策研究

本文在对公益广告的发展历程和现状研究的基础上,对我国公益广告存在的问题进行了全面的分析和探讨,指出了我国公益广告资金缺乏、创造水平低下、政府监管不利、法律不到位等问题并提出了相应的解决策略。此外,本文还对公益广告的发展趋势进行研究,为公益广告的发展指明方向。     

对公益广告效果评估方法的研究

随着精神文明建设移步到舞台的中心,公益广告的发展显得尤为重要,同时公益广告效果评估在其中扮演着重要角色.本课题还是具有很现实的意义和价值的.全文重点在于针对公益广告探究提出一个评估方法,使其能够更为有效真实得评估出公益广告的效果,即计算出公益广告的行为转化率,并以此显示出公益广告存在问题,提升广告价值;难点在于方法论的有效性和可行性的论证.因此,本文在全面阐述了公益广告的特殊价值,通过访谈和问卷调查的方式论证现有一般广告效果评估方法对公益广告的特殊性的不适用性后,融合了管理学和软件技术的优势,在课题范围中提出一条适合对公益广告评价的新的测评方法.     

一则公益广告的语篇特征分析

公益广告与商业广告不同,具有非商业性、公益性和非人际直接传播的特征。本文分析了一则英语公益广告的语篇特征,从语篇特征的角度揭示了公益广告与商业广告的不同之处,对公益广告的发展具有促进作用。     

公益广告综合环境因素的分析

公益广告的特性和我国当前公益广告的传播现状,决定了公益广告与构建和谐社会、推动社会发展之间的相互关系和作用;对公益广告综合环境现状及制约其传播、发展的因素的分析,认为应采取举全社会之力通力协作的对策,对我国公益广告事业的发展与促进和谐社会的精神文明建设具有积极的意义。     

浅谈动漫公益广告创意设计与制作

动漫公益广告是公益广告的重要形式,它的创意设计具有创新性和社会观赏性,能够增强益广告带来的吸引力,有利于公益广告取得广泛的传播和普及效果。在动漫公益广告制作过程中,通过应用图像处理软件,可以方便快捷地制作动漫公益广告,从而迅速推广公益广告的内容,以达到宣传的目的。     

浅析公益广告

广告是一种宣传方式。传播有利于人类社会的观念的广告,称公益广告。公益广告是时代文化的窗口,这不仅仅是指它所依据的电视媒体是时代高科技文化的结晶,体现出当代文化的发展水平,更重要的是指公益广告的内容及表现形式。它有着显著的文化特性,其主要表现鲜明的现实性,明确的导向性,适度的超前性。现在越来越多的企业竞相关注公益事业,说明中国企业正在由感性变得理性。但是,除了少数知名企业所发布的广告之外,从公益广告的整体水平来说,"心动"之作不多,"行动"之作更是寥寥可数。那么,如何使公益广告深入人心而后起于行动呢?     

大学校园公益广告刍议

目前,公益广告越来越多地走入了大学校园,在＂润物细无声＂中陶冶着学生的情操,美化着我们的校园。但是,大学校园公益广告在其发展过程中还存在一些问题,比如：形式陈旧,缺乏创意;公益广告的节目色彩过于强烈,持续性、全面性不足,等等。我们在接受校园公益广告的时候,也应思考校园公益广告的发展。     

公益广告语言的感情策略探析

探讨了公益广告语言的基本特征，并提出感情策略是公益广告语言创作基本的也是首要的策略，为公益广告语言的创作提供了基本方法。     

美国国会图书馆公益广告阅读推广活动的启示

2010年8月,美国国会图书馆和美国公益广告协会推出了一系列新的公益广告以鼓励父母与子女阅读。本文通过对这次的公益广告活动的具体分析,总结出美国图书馆开展阅读推广活动的经验,为我国图书馆进行阅读推广活动提供借鉴。     

Markedness and its Interpretation in Language Use

Language markedness is a common phenomenon in languages, and is reflected from hearing, vision and sense, i.e. the variation in the three aspects such as phonology, morphology and semantics. This paper focuses on the interpretation of markedness in language use following the three perspectives, i.e. pragmatic interpretation, psychological interpretation and cognitive interpretation, with an aim to define the function of markedness.     

Characterization of Ordovician carbonate reservoirs, southeastern Saskatchewan, Canada

The discovery of the prolific Ordovician Red River reservoirs in 1995 in southeastern Saskatchewan was the catalyst for extensive exploration activity which resulted in the discovery of more than 15 new Red River pools. The best yields of Red River production to date have been from dolomite reservoirs. Understanding the processes of dolomitization is, therefore, crucial for the prediction of the connectivity, spatial distribution and heterogeneity of dolomite reservoirs.The Red River reservoirs in the Midale area consist of 3～4 thin dolomitized zones, with a total thickness of about 20 m, which occur at the top of the Yeoman Formation. Two types of replacement dolomite were recognized in the Red River reservoir: dolomitized burrow infills and dolomitized host matrix. The spatial distribution of dolomite suggests that burrowing organisms played an important role in facilitating the fluid flow in the backfilled sediments. This resulted in penecontemporaneous dolomitization of burrow infills by normal seawater. The dolomite in the host matrix is interpreted as having occurred at shallow burial by evaporitic seawater during precipitation of Lake Almar anhydrite that immediately overlies the Yeoman Formation. However, the low δ18O values of dolomited burrow infills (-5.9‰～ -7.8‰, PDB) and matrix dolomites (-6.6‰～ -8.1‰, avg. -7.4‰ PDB) compared to the estimated values for the late Ordovician marine dolomite could be attributed to modification and alteration of dolomite at higher temperatures during deeper burial, which could also be responsible for its 87Sr/86Sr ratios (0.7084～0.7088) that are higher than suggested for the late Ordovician seawaters (0.7078～0.7080). The trace amounts of saddle dolomite cement in the Red River carbonates are probably related to "cannibalization" of earlier replacement dolomite during the chemical compaction.     

Features of Women's language

Language is a means of verbal communication. People use language to communicate with each other. In the society, no two speakers are exactly alike in the way of speaking. Some differences are due to age, gender, statue and personality. Above all, gender is one of the obvious reasons. The writer of this paper tries to describe the features of women＇s language from these perspectives： pronunciation, intonation, diction, subjects, grammar and discourse. From the discussion of the features of women＇s language, more attention should be paid to language use in social context. What＇s more, the linguistic phenomena in a speaking community can be understood more thoroughly.     

A computer generator for randomly layered structures

AcomputergeneratorforrandomlylayeredstructuresYUJia shun1,2,HEZhen hua2(1.TheInstituteofGeologicalandNuclearSciences,NewZealand;2.StateKeyLaboratoryofOilandGasReservoirGeologyandExploitation,ChengduUniversityofTechnology,China)Abstract:Analgorithmisintrod…     

低渗透非均质砂岩油藏启动压力梯度研究

理论推导与室内实验相结合,建立了低渗透非均质砂岩油藏启动压力梯度确定方法。首先借助油藏流场与电场相似的原理,推导了非均质砂岩油藏启动压力梯度计算公式。其次基于稳定流实验方法,建立了非均质砂岩油藏启动压力梯度测试方法。结果表明:低渗透非均质砂岩油藏的启动压力梯度确定遵循两个等效原则。平面非均质油藏的启动压力梯度等于各级渗透率段的启动压力梯度关于长度的加权平均;纵向非均质油藏的启动压力梯度等于各渗透率层的启动压力梯度关于渗透率与渗流面积乘积的加权平均。研究成果可用于有效指导低渗透非均质砂岩油藏的合理井距确定,促进该类油藏的高效开发。     

On Tragic Consciousness In The Works By Ernest Hemingway

As an American modern novelist who were famous in the literary world, Hemingway was not a person who always followed the trend but a sharp observer. At the same time, he was a tragedy maestro, he paid great attention on existence, fate and end-result. The dramatis personae's tragedy of his works was an extreme limit by all means tragedy on the meaning of fearless challenge that failed. The beauty of tragedy was not produced on the destruction of life, but now this kind of value was in the impact activity. They performed for the reader about the tragedy on challenging for the limit and the death.     

海南岛地体及其毗邻陆缘晚中生代—新生代古地磁研究和构造演化

本文叙述了对海南岛及其毗邻大陆边缘白垩纪到第四纪地层岩石进行古地磁研究的全部工作过程。通过分析岩石中剩余磁矢量的磁偏角及磁倾角的变化,提出海南岛白垩纪以来经历的构造演化模式如下:早期伴随顺时针旋转而向南迁移,后期伴随逆时针转动并向北运移。联系该地区及邻区的地质、地球物理资料,对海南岛上述的构造地体运动提出以下认识:北部湾内早期有一拉张作用,主要是该作用使湾内地壳显著伸长减薄,形成北部湾盆地。从而导致了海南岛的早期构造运动,而海南岛后期的构造运动则主要是受南海海底扩张的影响。海南地体运动规律的阐明对于了解北部湾油气盆地的形成演化有重要的理论和实际意义。     

An Index mechanism for multi-scale view in spatial databases

There are numerous geometric objects stored in the spatial databases. An importance function in a spatial database is that users can browse the geometric objects as a map efficiently. Thus the spatial database should display the geometric objects users concern about swiftly onto the display window. This process includes two operations:retrieve data from database and then draw them onto screen. Accordingly, to improve the efficiency, we should try to reduce time of both retrieving object and displaying them. The former can be achieved with the aid of spatial index such as R-tree, the latter require to simplify the objects. Simplification means that objects are shown with sufficient but not with unnecessary detail which depend on the scale of browse. So the major problem is how to retrieve data at different detail level efficiently. This paper introduces the implementation of a multi-scale index in the spatial database SISP (Spatial Information Shared Platform) which is generalized from R-tree. The difference between the generalization and the R-tree lies on two facets: One is that every node and geometric object in the generalization is assigned with a importance value which denote the importance of them, and every vertex in the objects are assigned with a importance value,too. The importance value can be use to decide which data should be retrieve from disk in a query. The other difference is that geometric objects in the generalization are divided into one or more sub-blocks, and vertexes are total ordered by their importance value. With the help of the generalized R-tree, one can easily retrieve data at different detail levels.Some experiments are performed on real-life data to evaluate the performance of solutions that separately use normal spatial index and multi-scale spatial index. The results show that the solution using multi-scale index in SISP is satisfying.     

《Chinese Science Bulletin》SUBJECT INDEX TO VOLUME 59(2014)

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Achieving Unusual States of Matter Under High Pressure

The elongation method,originally proposed by Imamura was further developed for many years in our group.As a method towards O(N)with high efficiency and high accuracy for any dimensional systems.This treatment designed for one-dimensional(ID)polymers is now available for three-dimensional(3D)systems,but geometry optimization is now possible only for 1D-systems.As an approach toward post-Hartree-Fock,it was also extended to