关于《市场营销》课程教学改革的几点看法

随着市场经济的不断深入发展，尤其是改革开放的不断深化，市场营销的运用为公司企业的生存发展起着巨大的作用。因此，为加强学生市场营销课程的学习和理解，教师应对市场营销课程的内容和教学方法不断进行探索和发展，对实验手段和现场教学进一步加强。只有这样，才能适应新形势的发展，为国家培养出合格的营销人才。

Ideas of the Teaching Reform of "Marketing"

With the development of the market economy, especially the deepening of reform and opening - up, marketing plays a very important role in the existence and development of companies. Therefore, to strengthen the students tmderstanding of it, teachers should explore and develop the teaching methods and strengthen experiment teaching means and onsite teaching so as to adapt to the development of the new situation and cultivate qualified marketing personnel.