| 广东工业大学商学院图书馆服务营销研究 |
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| 引用本文： | 薛青林,刘惠君. 广东工业大学商学院图书馆服务营销研究[J]. 科技情报开发与经济, 2010, 20(2): 49-51 |
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| 作者姓名： | 薛青林 刘惠君 |
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| 作者单位： | 1. 广东工业大学商学院图书馆,广东广州,510090
2. 广东工业大学图书馆,广东广州,511495 |
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| 摘 要： | 以服务营销理念作为切入点,通过对图书馆读者的满意度调查分析,探讨服务中存在的问题,指出商学院图书馆服务营销的实施策略。
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| 关 键 词： | 高校图书馆 服务营销 信息服务 |
Research on the Service Marketing in Library of Commercial College of Guangdong University of Technology |
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| XUE Qing-lin,LIU Hui-jun. Research on the Service Marketing in Library of Commercial College of Guangdong University of Technology[J]. Sci-Tech Information Development & Economy, 2010, 20(2): 49-51 |
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| Authors: | XUE Qing-lin LIU Hui-jun |
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| Affiliation: | XUE Qing-lin,LIU Hui-jun |
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| Abstract: | Taking the concept of service marketing as the starting point,this paper analyzes the main problems existing in the service through analyzing the satisfactory degree of readers of the library,and discusses the implementation strategy of service marketing of the library of Commercial College. |
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| Keywords: | university library service marketing information service |
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