发展文化旅游创意产业 提升镇江旅游业竞争力

发展文化旅游创意产业对镇江旅游业竞争力的提升起关键作用。镇江有诸如人文旅游资源丰富、经济基础较雄厚、文化创意产业发展迅速、地缘人缘等优势条件。应当加强领导,促进文化旅游资源的保护与利用;打造本土化文化旅游创意优势品牌;并给予必要的税收优惠及政策扶持;加快人才的培养和引进;加快旅游产业的体制改革,推动镇江市文化旅游创意产业的快速健康发展。

Development of creative industry of cultural tourism to improve competitiveness of tourism industry in Zhenjiang

Development of creative industry of cultural tourism plays crucial roles in improving competitiveness of tourism industry in Zhenjiang.There are such advantages as rich humanistic and cultural tourism resources,comparatively solid economic foundation,rapid development of creative industry of cultures and advantages of favorable geographical position and support of the people in Zhenjiang.Guidance should be strengthened to promote preservation and utilization of cultural tourism resources.Establishing competitive brand of creative industry with local cultural features,awarding necessary tax preference and support of policies,quickening cultivation and introduction of talented people and reform of the management system of tourism industry are all needed to promote healthy and rapid development of creative industry of cultural tourism in Zhenjiang.