品牌意识与品牌建设

品牌意识是人们对品牌或有关品牌现象的观点和态度的总称,其构成要素或表现形态具有多层次性,有观念层面的品牌意识、价值层面的品牌意识、主体层面的品牌意识。品牌建设不仅是企业要关注的问题,而且全社会都应予以高度重视。政府要积极倡导品牌意识并身体力行的进行自身品牌建设,企业则要提升品牌文化内涵,塑造品牌独特的核心价值。

Brand Awareness and Brand Building

Brand awareness is the view of the public on a brand or phenomena about the brand.It is constituted of multi-level elements including the concept level of brand awareness,the value level of the brand awareness,and the subjective level of brand awareness.Brand building is not only a business concern,but the cincern that the whole society should attach great importance to.The government should actively promote brand awareness and carry out their own brand building.Enterprises should enhance cultural connotation of their brands,and create the unique core value of their brands.