| 商品属性和同伴评价对大学生购买决策影响的实验研究 |
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| 引用本文： | 马骊. 商品属性和同伴评价对大学生购买决策影响的实验研究[J]. 南昌高专学报, 2010, 25(1): 73-75,79 |
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| 作者姓名： | 马骊 |
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| 作者单位： | 陇南师范高等专科学校教育系,甘肃,成县,742500 |
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| 摘 要： | 本研究在以往研究的基础上,通过实验研究,探索了商品属性和同伴评价对大学生购买决策的影响。结果发现,商品属性的主效应非常显著,同伴评价的主效应显著,最终的结果存在显著的差异,说明商品属性和同伴评价确实是影响购买决策的因素。
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| 关 键 词： | 购买决策 商品属性 同伴评价 |
An Experimental Study of Influence of Commodity Quality and Companion's Valuation on College Students' Decision-making |
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| Ma Li. An Experimental Study of Influence of Commodity Quality and Companion's Valuation on College Students' Decision-making[J]. Journal of Nanchang Junior College, 2010, 25(1): 73-75,79 |
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| Authors: | Ma Li |
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| Abstract: | Based on former researches, this research explores the influence of commodity quality and companion＇s valuation on decision-making through laboratory experiments. It is found that the main effect of commodity quality arw; the main effect of companion valuation was remarkable. The results is that： the interaction between the commodity quality and companion＇s valuation were remarkably different. |
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| Keywords: | emption decision-making commodity quality companion valuation |
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