高校旅游开发初探

高校旅游是一种新兴的特色旅游项目,其旅游资源具有很深的文化内蕴,经过深度加工所形成的旅游产品对各种层次的旅游者都有强烈的吸引力。高校旅游开发还可以扩大高校的知名度,促进高校与企业的联合。高校旅游开发应该合理选择参观游览对象、科学地安排旅游项目、正确处理教学科研与旅游的关系。

A STUDY ON THE IDEA OF COLLEGE-TOURISM

College tourism(C T) is an up to date form of special tourism. The tourism resources of C T, being college-based, are characterized by its deeply contained cultural and literal meanings. Being carefully designed, the C T can contribute to the enlargement of the college's popularity and also promote the cooperation between colleges and many enterprises. The idea of C T should be applied into practice with the following consideration:choose colleges fit for tourism activities rationally; arrange the tour programs scientifically' solve the problem about the confilct between academic research and the impacts caused by tourism.