基于体验经济的郑州市节庆旅游开发研究

基于成功节庆旅游的特点,对郑州市少林国际武术节和黄帝拜祖大典两大节庆活动进行分析,认为这两大节庆活动取得了巨大的经济效益,提高了郑州市的知名度,但还存在官方色彩重、缺乏市场化运作、缺少广泛的大众参与等问题.提出在体验经济背景下,科学确定体验主题、精心策划体验产品、多方实施体验营销、全程提供体验服务等措施,是当前郑州市进...

On the Development of Festival Tourism in Zhengzhou on the Background of Experience Economy

Based on the basic elements of successful festival tourism and analysis of Zhengzhou international shaolin martial arts festival and memorial ceremony to ancestor In Huang Di's native place Zhengzhou city.This paper think that the two activities not only has the huge economic efficiency,but also greatly improve the popu-larity of Zhengzhou city.But there are also some problems,such as the government colour thick,lack of market operation,lack of public participation in,etc.Therefore,the the key of Zhengzhou ...