Analysis on the Colour Scheme of Brand Ready-Made Clothes in China |
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Authors: | HOU Feng-xian YE Wan-yin |
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Affiliation: | Department of Fashion Design,Zhejiang Textile & Fashion College,Ningbo 315211,China |
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Abstract: | The colour scheme of brand ready-made clothes,as an integral part of brand culture,is playing a more and more important role in modern brand ready-made clothes designing.The cultural background of Chinese clothing brands was explored,the features of the interaction of colour,the design concept of colouring of the local Chinese brand clothes were discussed.International fashion trend was analysed,and both the psychological and social infuences on the colours of a certain season were discussed.In addition,we ... |
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Keywords: | brand ready-made clothes colour scheme design concept |
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