| 财经类院校留学生教育发展的SWOT分析及战略选择 |
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| 引用本文： | 过国娇.财经类院校留学生教育发展的SWOT分析及战略选择[J].浙江万里学院学报,2011,24(1):104-109. |
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| 作者姓名： | 过国娇 |
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| 作者单位： | 上海金融学院,上海,201209 |
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| 基金项目： | 2009年上海市教育科学研究市级项目 |
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| 摘 要： | 财经类院校主要以经济、管理为支柱学科,又具有市场、竞争、效益等文化内涵,发展留学生教育的前景十分广阔。文章通过SWOT分析法,对财经类院校留学生教育发展的优势、劣势、机遇和威胁进行了全面分析,并提出了发展留学生教育的市场战略、学科战略和环境战略。
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| 关 键 词： | 财经类院校 留学生 SWOT分析法 战略选择 |
A SWOT Analysis of the Education Development of Overseas Students in Universities of Finance and Economics and Its Strategy Choice |
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| GUO Guo-jiao.A SWOT Analysis of the Education Development of Overseas Students in Universities of Finance and Economics and Its Strategy Choice[J].Journal of Zhejiang Wanli University,2011,24(1):104-109. |
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| Authors: | GUO Guo-jiao |
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| Institution: | GUO Guo-jiao(Shanghai Finance University,Shanghai 201209) |
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| Abstract: | Economics and management are two major subjects in universities of Finance and Economics.With the cultural connotation of market,competition,and benefit,there must be a broad prospect in overseas student education in those universities of Finance and Economics.The thesis adopts the SWOT method to analyze the strength,weakness,opportunities and threats of present overseas student education in universities of Finance and Economics.This article states that market strategies,academies strategies and environment... |
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| Keywords: | universities of finance and economics overseas student SWOT analysis strategy choice |
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