我国中小城市构建网球品牌赛事研究——以张家港市网球赛事发展为例

张家港市近三年来举办的网球赛事呈现鲜明的层次性、连续性特点.在层次性上,包含了地方、全国、国际三个级别;在连续性上,表现在每项赛事规模水平逐年扩大,不断继承发展.从城市发展与城市文化角度,网球运动的绅士、高雅内涵与张家港文明、活力的城市特点相一致.良好的宏观环境,驱动力强,适宜打造网球为品牌赛事;但在与城市文化的融合、赛事附属资源的开发、赛事特色等方面有待进一步加强.

Research on Building Tennis Brand Event in Chinese Small and Middle Size Cities

The tennis tournaments in Zhangjiagang show the distinct features of hierarchy and continuity. In terms of hierarchy, it in- cludes three levels ： local, country and international; in terms of continuity, the scale of every event has greatly expanded year by year, and has been continuously improving. In the view of urban development and urban culture, the connotation of tennis, gent and tasteful, fits Zhangjiagang city＇ s characteristics, civilized and dynamic. Better macroscopic environment and strong driven make it suitable to build tennis brand event; but it should be strengthened to integrate urban culture into the event and develop resources attached to the e- vents.