| 福建纺织服装产业集群品牌战略研究 |
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| 引用本文： | 赵旼.福建纺织服装产业集群品牌战略研究[J].科技情报开发与经济,2009,19(3). |
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| 作者姓名： | 赵旼 |
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| 作者单位： | 福州市科技情报研究所,福建福州,350014 |
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| 摘 要： | 分析了集群品牌对于提升产业集群竞争力的作用,介绍了福建纺织服装产业集群品牌发展现状,就其存在的问题提出了加快福建纺织服装产业集群品牌建设的对策建议.
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| 关 键 词： | 产业集群 品牌战略 品牌建设 福建省 |
Study on the Brand Strategy of the Textile and Garment Industry Cluster in Fujian |
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| Zhao Min.Study on the Brand Strategy of the Textile and Garment Industry Cluster in Fujian[J].Sci-Tech Information Development & Economy,2009,19(3). |
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| Authors: | Zhao Min |
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| Abstract: | This paper analyses the functions of the brand on strengthening the competitiveness of industrial clusters,introduces the current development state of the textile and garment industry cluster in Fujian,and in the light of the existing problems,puts forward some countermeasures and suggestions on speeding up the brand construction of the textile and garment industry cluster in Fujian. |
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| Keywords: | industrial clusters brand strategy brand-building Fujian Province |
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