基于生态理念的丝绸之路旅游产品结构优化与升级研究

针对丝绸之路旅游产品类型单一．旅游资源粗放式开发经营，使得旅游生态环境面临困境，旅游产品生命周期缩短等问题．指出从生态保护视角认真研究丝绸之路旅游产品的优化与升级刻不容缓．提出实施以生态旅游为“根”、文化旅游为“魂”的旅游发展新格局．构建多元化旅游产品类型，制定突出生态环境保护的旅游发展规划等相应的优化策略．

Optimization and promotion of tourist products on the ecological logos in the Silk Road

As for the problem of single tourism product type and the extensive management on tourism resurces on the Silk Road which leads to environment destroy and the shortage of the product life cycle,some useful actions should be taken to optimize and upgrade the product structure immediately.The most suitable strategy should base on the theory of ecological tourism.Besides,the strategy also should take ecological tourism as its root and cultural tourism as its soul and make up a new multivariate tourist product ...