| 推销谈判课程中角色扮演的应用 |
| |
| 引用本文： | 孙燕. 推销谈判课程中角色扮演的应用[J]. 无锡职业技术学院学报, 2005, 4(4): 51-52,64 |
| |
| 作者姓名： | 孙燕 |
| |
| 作者单位： | 无锡职业技术学院,江苏,无锡,214073 |
| |
| 摘 要： | 该文借鉴了企业培训中角色扮演的设计和指导方法,结合学生特点,对《推销谈判》课程中角色扮演教学法的应用进行了尝试和创新。以“练习薄采购”的案例为背景设计了角色扮演的脚本,探讨了课堂组织、讨论和指导的具体方法。
|
| 关 键 词： | 角色扮演 教学法 谈判 推销 |
| 文章编号： | 1671-7880(2005)-05-51-02 |
| 修稿时间： | 2005-09-01 |
The Application of Role-play in the Course of Selling and Negotiation |
| |
| SUN Yan. The Application of Role-play in the Course of Selling and Negotiation[J]. , 2005, 4(4): 51-52,64 |
| |
| Authors: | SUN Yan |
| |
| Abstract: | This paper introduces the application of role - play in the college course of selling and negotiation, in which methods widely - used in the in - company training are taken and transformed to suit student' s knowledge and experience. It takes a real case - the purchase of exercise books as the background of role -play, discusses how to design scenarios and how to organize and coach students. |
| |
| Keywords: | role - play pedagogy negotiation selling |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
