| 商标语言的“修辞幻象”探略 |
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| 引用本文： | 崔方荣. 商标语言的“修辞幻象”探略[J]. 江苏技术师范学院学报, 2012, 0(1): 37-40 |
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| 作者姓名： | 崔方荣 |
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| 作者单位： | 徐州师范大学文学院 |
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| 摘 要： | 就商标语言的"修辞幻象"问题进行探讨,划分出商标语言制造的"修辞幻象"类型,并对商标语言制造"修辞幻象"的原因和辞格手段进行分析。
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| 关 键 词： | 商标语言 修辞幻象 类型 原因 手段 |
Rhetoric Illusion of Trademark Language |
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| CUI Fang-rong. Rhetoric Illusion of Trademark Language[J]. Journal of Jiangsu Teachers University of Technology, 2012, 0(1): 37-40 |
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| Authors: | CUI Fang-rong |
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| Affiliation: | CUI Fang-rong(College of Chinese Language and Literature,Xuzhou Normal University,Xuzhou 221116,China) |
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| Abstract: | The paper probes into the "rhetoric illusion" of trademark language,marks off the type of the "rhetoric illusion" made by trademark language and analyzes the cause and means of figure of speech of the "rhetoric illusion". |
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| Keywords: | trademark language rhetoric illusion type reason means |
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