| 用户部分多归属条件下的双边市场定价策略 |
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| 引用本文： | 纪汉霖. 用户部分多归属条件下的双边市场定价策略[J]. 系统工程理论与实践, 2011, 31(1): 75-83. DOI: 10.12011/1000-6788(2011)1-75 |
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| 作者姓名： | 纪汉霖 |
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| 作者单位： | 上海理工大学 管理学院, 上海 200093 |
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| 基金项目： | 上海市教委重点建设学科“经济系统运行与调控”(J50504) |
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| 摘 要： | 在梳理了我国双边市场产业的用户归属特征的基础上,从用户归属行为的视角对双边市场类型进行了划分,并在竞争平台有差异以及用户部分多归属的条件下考虑了双边平台定价的博弈论模型,研究表明用户部分多归属会降低平台的定价和利润,用户单归属时的平台利润最高, 平台具有阻止用户多归属的内在激励,同时平台差异 化会提高竞争平台的利润水平.该研究成果可供双边市场企业制定定价和竞争策略之用,也可供政府进行产业规制提供理论支撑.
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| 关 键 词： | 双边市场 单归属 部分多归属 网络外部性参数 定价 |
| 收稿时间： | 2009-07-09 |
Pricing strategy of two-sided markets with partial multihoming |
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| JI Han-lin. Pricing strategy of two-sided markets with partial multihoming[J]. Systems Engineering —Theory & Practice, 2011, 31(1): 75-83. DOI: 10.12011/1000-6788(2011)1-75 |
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| Authors: | JI Han-lin |
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| Affiliation: | School of Management, University of Shanghai for Science and Technology, Shanghai 200093, China |
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| Abstract: | Partial multi-homing is one of new researching directions of two-sided markets.This article classified the types of two-sided markets based on characteristics of the behavior of users,and then considered a model of two-sided markets under the situation that competing platforms are different and users are partially multi-homing.The result shows that partial multi-homing decreases the price and profits of platforms,and the profits of platforms are highest when users single-homing,thus platforms have internal ... |
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| Keywords: | two-sided markets single homing partial multihoming network externality parameters pricing |
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