| 英语广告修辞十格浅析 |
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| 引用本文： | 熊文光,程坚. 英语广告修辞十格浅析[J]. 景德镇高专学报, 2006, 21(3): 67-69 |
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| 作者姓名： | 熊文光 程坚 |
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| 作者单位： | 1. 中南财经政法大学,湖北武汉,430060
2. 景德镇高专外语系,江西景德镇,333000 |
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| 摘 要： | 在广告文本制作中往往会使用一些修辞手法来引起读者的注意,刺激其购买欲望,最终促成购买行为。本文探讨了英语广告中的十种主要修辞格,以有助于中国读者对英语广告的理解和欣赏。
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| 关 键 词： | 英语广告 修辞 分析 |
| 文章编号： | 1008-8458（2006）03-0067-03 |
| 收稿时间： | 2006-03-06 |
| 修稿时间： | 2006-03-06 |
An Analytical Study of Ten Figures of Speech in English Advertisements |
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| XIONG Wen-guang,CHENG Jian. An Analytical Study of Ten Figures of Speech in English Advertisements[J]. Jingdezhen Comprehensive College Journal, 2006, 21(3): 67-69 |
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| Authors: | XIONG Wen-guang CHENG Jian |
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| Affiliation: | Zhongnan University of Economics and Law, Wuhan Hubei, 430060 |
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| Abstract: | Advertising is the impersonal communication of information usually paid for and usually persuasive in nature about products,service or ideas by identified sponsors through the various media.Advertising must be vivid and expressive so that it can attract readers' attention immediately and trigger his desire to make a purchase.Therefore,advertising writers tend to employ some figures of speech to attain this aim.This paper deals with ten main kinds of figures of speech in order to help Chinese readers to understand and appreciate English advertisements. |
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| Keywords: | English advertisements figures of speech analysis |
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