| 民营企业品牌文化建设 |
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| 引用本文： | 熊焰.民营企业品牌文化建设[J].邵阳高等专科学校学报,2008(1):52-54. |
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| 作者姓名： | 熊焰 |
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| 作者单位： | 邵阳学院,湖南邵阳422000 |
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| 摘 要： | 民营企业要改变现况,必须培育品牌文化底蕴,构建品牌管理体系,走科技创新之路,开发自主知识产权品牌产品。
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| 关 键 词： | 民营企业 品牌 品牌文化 产品 |
| 文章编号： | 1672-1012（2008）01-0052-03 |
| 收稿时间： | 2007-01-13 |
On the Brand and Culture Construction of Private Enterprises |
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| XIONG Yan.On the Brand and Culture Construction of Private Enterprises[J].Journal of Shaoyang College,2008(1):52-54. |
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| Authors: | XIONG Yan |
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| Institution: | XIONG Yan ( Shaoyang University, Shaoyang Hunan 422000) |
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| Abstract: | Private enterprises need to cuhivate the base of the brand and cuhure, to construct the system of management brand, to walk in the road of the technical innovation, to develop the brand products of intellectual property rights. |
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| Keywords: | private enterprises brand the brand and cultnre products |
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