博弈下的农产品市场信用建设

频繁多发的食品安全事件导致农产品市场信用问题引起了社会广泛关注.从农业生产领域来看，农产品市场信用缺失主要是由农产品的质量评价特殊性、质量信息不对称、生产外部性及农业生产特征等因素导致而成.农产品信用缺失危害甚大，已严重威胁我国社会主义市场经济健康、稳定发展和居民的日常生活安全.因此，笔者通过对政府干预农产品市场信用机制的博弈分析，深入探讨了农产品市场中信用机制建设，并提出了若干针对性的治理建议.

Game-Analysis of Credit Construction of Agricultural Product Market

Frequent food safety accidents lead to the credit problem of agricultural product market,which has drawn great attention.The credit lack of agricultural product market is caused by the factors such as the speciality of quality evaluation,asymmetry of quality information,external production,and the characteristics of agricultural production.The credit lack has been a great threat to the healthy and stable economic development and to the safety of residents’daily life.The author,as a result,takes a game-analysis of government’s intervention,and deeply explores the credit construction of agricultural product market.