| 困境与突围:大众传媒时代高雅文化的价值选择——以《百家讲坛》为例 |
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| 引用本文： | 唐永泽. 困境与突围:大众传媒时代高雅文化的价值选择——以《百家讲坛》为例[J]. 曲靖师范学院学报, 2007, 26(5): 74-79 |
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| 作者姓名： | 唐永泽 |
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| 作者单位： | 曲靖师范学院,中文系,云南,曲靖,655011 |
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| 摘 要： | CCTV10的《百家讲坛》是央视最具文化品位的栏目,在其发展历程中不断调整栏目运作机制,逐渐成为高雅文化走向大众,提高大众文化品位与文化素养的大众传媒平台。通过对《百家讲坛》的发展历程的考察,明确高雅文化在大众传媒时代遭遇了边缘化困境,但在市场文化占据主导的消费社会,以学术为代表的高雅文化可以投入到市场的商业化运作之中,为大众提高与普及文化显现独特的价值,在当代中国文化构建中找到话语平台,拓展话语空间,以此寻求突围的路径。
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| 关 键 词： | <百家讲坛> 高雅文化 消费社会 大众传媒 困境 突围 |
| 文章编号： | 1009-8879（2007）05-0074-06 |
| 修稿时间： | 2007-05-14 |
Predicament and Extrication: the Value Evaluation of Elegant Culture in the Mass Medium——A Case Study on Lecture Room |
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| Tang Yongze. Predicament and Extrication: the Value Evaluation of Elegant Culture in the Mass Medium——A Case Study on Lecture Room[J]. Journal of Qujing Normal College, 2007, 26(5): 74-79 |
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| Authors: | Tang Yongze |
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| Affiliation: | Chinese Department, Qujing Normal University, Qujing, Yunnan 655011, China |
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| Abstract: | The Lecture Room on CCTV10 is a program with cultural characteristics. The program keeps adapting its operating policy to make the elegant culture popular among the mass and make itself the vehicle to improve the taste of the mass culture.Studying the developing process of the program and understanding the margined predicament in the mass medium time,we may extricate the elegant culture from the predicament through putting it into the commercial market and find the discourse rights for the elegant culture in the construction of the modern culture in China. |
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| Keywords: | Lecture Room elegant culture consuming society mass medium predicament extrication |
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